Science Behind EMV Jabu Energy Drink – Quick Review

Science behind Jabu Emv

Notable Ingredients

  • green tea leaf extract
  • guarana seed extract
  • yerba mate leaf extract
  • stevia and isomaltulose

Interesting and Unusual Ingredients In This Energy Drink

Isomaltulose is a natural sweetener found in honey and sugar cane extract. It has the same two “members” that make table sugar: glucose + fructose = sucrose. However the glucose and fructose are arranged (i.e., holding hands) in a different way than they do in sucrose.  As a result of this arrangement, isomaltulose is only half as sweet as sucrose.

This energy drink contains JABUTICABA, which is basically a Brazilian grape. Jabuticaba fruit contains protein, calcium, iron, phosphorus, Vitamin C and some B vitamins.

Jabuticaba has polyphenol antioxidants like those in cranberries and grapes. These antioxidants have been shown to have anti-inflammatory and anti-cancer properties…in test tubes and lab rats. It’s difficult to prove these benefits outside of a controlled cell or rat cage because life is too complicated to prove a cause and effect of this magnitude.  In other words, it’s extremely difficult to control for things like diet, stress, sunlight, exercise, the number of hours sitting down, etc. to conclusively prove whether polyphenols prevent cancer.

When Juice Becomes A Tool

Jabuticaba isn’t very high on the ingredients list, meaning there might not be enough of it in this drink to be an effective dose for those antioxidant health benefits. The same can be said for the other juices in here too: apple, grape, acai, and acerola. All of these juices offer some variety of health benefits related to the benefit of antioxidants. But the dosage makes a difference. So does the order.

Apple and Grape juice are the most predominant, and they are very sweet, which tells me this drink is using those juices more for flavor and sweetness than for health benefits.

Regardless, this is a healthier alternative to the stereotypical energy drink. This energy drink has 80 mg caffeine (same as Red Bull) from 3 leaf extracts: 1.Green Tea, 2.Guarana, 3.Yerba Mate. With 80 mg caffeine, this drink fits Fatigue Level 2. [See 5 Levels of Fatigue to see how to use this system to avoid caffeine toxicity, dependency, and tolerance]

You can find more about the science behind energy drink ingredients here at GreenEyedGuidecom and within my book, “Are You a Monster or a Rock Star: A Guide to Energy Drinks- How They Work, Why They Work, How to Use Them Safely” on Amazon (and now on Audible!!!).

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Energy Drink Q&A with GreenEyedGuide [YouTube]

In this short video, I answer questions from fans and followers about energy drinks and caffeine. What makes a drink an “energy drink” and how does a person know how much caffeine they can have? Tune in below:

Yes, I recorded this Q&A session in portrait (not landscape) on purpose because it works better for some of the apps I use for my fans in Germany and Sweden.

If you would like to submit a question for the next GreenEyedGuide Q&A or contact GreenEyedGuide about guest speaker opportunities, please use the comment field below or use the About/Contact link here.

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Energy Drink of the Month – September 2017: Guru Energy Water

The year I started college, Monster and Rockstar were just hitting US markets. Welcome to September 2017, where Red Bull is older than the people entering college this fall. Whether you’re a student, a parent of school-age kids, or an adult savoring the last days of summer, September can bring changes that drain your energy. It’s a great time to consider a new energy drink, but one that won’t blow your summer body, one that keeps you hydrated and refreshed through the summer heat, and one that isn’t too strong. After all, you want to save those strong energy drinks for finals week and Black Friday shopping.

The Energy Drink of the Month for September 2017 is Guru Energy Water.

Energy Drink of the Month - Sept 2017: Guru Energy Water
Energy Drink of the Month – Sept 2017: Guru Energy Water

Guru offers three flavors of Energy Water: grapefruit, lime, and pomegranate. Guru has other energy drinks to offer too, which can all be found at Guru’s Products Page.

Who It’s For: Ingredient Preferences and Phobias

There are so many energy drinks available these days that no one should have to compromise their ingredient preferences and phobias. Not a fan of carnitine? That’s okay. Not sure you trust artificial colors or flavors? That’s fine too! There are plenty of energy drinks on the market to meet all kinds of ingredient combos you may be seeking.

Does Guru Energy Water have the ingredients you’re looking for?

Like with Guru Organic Energy Drink, Guru’s Energy Water is certified-Organic, gluten-free, non-GMO Project Verified, and artificial free. Unlike Guru’s Energy Drink, the Energy Water is Calorie free and sugar-free.

  • Guru’s Energy Drinks (both regular and Lite) are sweetened with Organic cane syrup, Luo Han Guo, and Stevia, but Guru Energy Water is sweetened by Stevia and erythritol

X   Artificial sweeteners
X   Artificial flavors
X   Sugar
X   Calories
X   B-vitamins
X   Stereotypical energy drink ingredients such as taurine, carnitine, glucuronolactone

What’s In It: Key Ingredients and Functions

Guru Energy Waters offer a simple ingredient list: carbonated (or “sparkling”) water, erythritol, flavor, green tea extract (the source of caffeine), juice concentrate, and Stevia. Do you know what these ingredients do?

Nutrition Facts for Guru Energy Water
Guru Energy Water – Nutrition Facts

Sparkling Water

DID YOU KNOW:

  • Beverages labeled as containing “sparkling water,” “seltzer water,” “soda water,” “tonic water,” or “club soda” aren’t included as bottled water under FDA’s regulations. These beverages are instead considered to be soft drinks. [Source: Bottled Water Everywhere: Keeping It Safe]

Green Tea Extract

  • Regardless of whether caffeine comes from green tea extract, coffee beans, or caffeine anhydrous, it works the same way. The difference between getting caffeine from synthetic sources and getting it from natural sources and getting it from synthetic sources is like getting a diamond versus getting a diamond from a Tiffany bag. In other words, you’re not just getting the benefits of the caffeine, you’re getting the benefits of the whole package.
  • Green tea leaves (the kind in nature, before they’re processed) are rich in a type of antioxidants called polyphenols. One family of these polyphenol antioxidants is the catechins.
  • Green tea contains six primary catechin compounds: catechin, gallocatechin, epicatechin, epigallocatechin, epicatechin gallate, and epigallocatechin gallate (also known as EGCG). EGCG is the most studied polyphenol component in green tea and the most active. [Source: Green Tea, University of Maryland Medical Center]
Green Tea Analogy
Caffeine is caffeine is caffeine but what package is it delivered in?

Drinking an energy drink or energy water made with green tea extract is not the same thing (health benefit-wise) as drinking plain green tea, but when you get your caffeine from green tea extract, you’re getting some of those antioxidants too. Green tea antioxidants have been associated with reduced risk of heart disease, liver disease, diabetes, and cancer.

RELATED READING: Should you drink green tea or coffee when you’re emotionally triggered? GreenEyedGuide on caffeine theanine interactions

Stevia Extract

Stevia is a natural sweetener that comes from the leaf of a plant. There is a particular molecule, nicknamed “REB A” that is responsible for the sweetness. This is why you’ll sometimes see brands or ingredient lists that call out REB A specifically – Stevia purity is a big deal.

Finding a high-quality stevia extract is no simple task. Oh sure, we know what molecule is responsible for the sweetness, but isolating that molecule and delivering it is far more complicated than producing table sugar. Sugar is sugar is sugar, right? But water doesn’t always taste the same, even if it’s just water. The same goes for Stevia. In fact, tasting Stevia samples was one of the tasks I dreaded most while I worked as a product developer for a major supplement company. One bad sample, and you’d be experiencing a bitter metallic aftertaste the rest of the day (or week: See “A Food Science Horror Story”).

It turns out that some people are Stevia Super Tasters so they will get a bitter metallic aftertaste with Stevia when many others would taste only sweetness. This bitter metallic aftertaste is why stevia is often paired with another natural sweetener, erythritol.

Erythritol

Erythritol is one of my favorite sweeteners, and we’ve talked about it before in other reviews. Erythritol makes Stevia better when they’re combined. Some people get a bitter-metallic sensation with Stevia extract, but erythritol masks the unfavorable attributes of Stevia. Erythritol is 60-70% as sweet as sucrose and has a very similar taste. It does not raise blood glucose levels and it delivers a cooling effect. While it’s non-caloric like Stevia, it has a molecular size that gives it more mouthfeel. Think fruit juice versus fruit smoothie: the fruit smoothie has a heavier “mouthfeel”.

Erythritol occurs naturally, like monk fruit and Stevia. It’s made through natural fermentation. It’s a sugar-alcohol, like the Xylitol often used in sugar-free gum. With xylitol, however, too much of it can really upset a person’s stomach. With erythritol, a person could consume twice as much – at least 0.66 grams per kilogram of body weight – before they started getting same stomach issues. Additionally, erythritol has been proven through clinical studies to reduce plaque build-up.

Natural Flavors and Juice Concentrates

The natural flavors used in the energy waters match the flavor of the beverage itself. For example, the Pomegranate Energy Water has natural flavor from, you guessed it, pomegranate. The same goes for the Juice Concentrates – the Grapefruit Energy Water features a teeny bit of grapefruit juice concentrate and the Pomegranate Energy Water features pomegranate juice concentrate. The exception is the Lime Energy Water, which has with natural lime flavor but lemon juice concentrate. All flavors and juice concentrates are Organic.

 

When to Consume: Caffeine Content and Level of Fatigue

This is another energy drink that breaks the stereotype that all energy drinks are dangerous concoctions of caffeine and sugar. However, this energy drink is not “weak sauce”. It has 100 mg of caffeine per can, which is the limit of caffeine consumtpion per day for those under 18 years old. For healthy adults, that limit is 400 mg caffeine per day.

With 100 mg caffeine per can, this product fits FATIGUE LEVEL 2. Fatigue Level 1 is when you’re tired because of dehydration and need (uncaffeinated) water. Fatigue Level 2 is home to several other “energy drinks in disguise”, healthy alternatives that are as strong as an 8-oz Red Bull but seem so much cleaner and healthier.

<<CLICK HERE TO SEE THE OTHER FATIGUE LEVEL 2 BEVERAGES>>

Bottom Line

This doesn’t taste like an energy drink because it’s an energy water. If you’re looking for something with Organic ingredients, low-moderate caffeine levels, light flavor, no Calories, no sugar, no artificial colors or flavors or sweeteners, this is another “energy drink in disguise” you can feel good about drinking.

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Review the entire ENERGY DRINK OF THE MONTH SERIES

*** The ENERGY DRINK GUIDE is NOW ON AUDIBLE – click here to view ***

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The Energy Drink Guide is now on Audible! Listen to “Are You a Monster or a Rock Star” for FREE!

In August 2013 a book I’d been working on for 10 years was finally published! Now, August 2017, it’s available as an audiobook! My only regret is it took me so long to save enough to make this happen – I’m guessing if you’re busy enough to need caffeine, you’re busy enough to prefer an audiobook over the real thing.

Since I first started studying biochemistry and energy drinks in 2003, my biggest goal has been to help people consume caffeine safely.

Here’s how you can listen for free and help me promote “my baby”:

STEP ZERO: Make sure you’re not signed in to Amazon or Audible. If you already have an Audible account, skip to the bottom for Step Three.

 

STEP ONE: Visit this link and get a 30-day trial of Audible along with my book:

http://www.audible.com/offers/30free?asin=B074R1GR94

You should see a page that looks like this:

http://www.audible.com/offers/30free?asin=B074R1GR94

STEP TWO: Click “Sign Up Today & Save” and complete the check-out process

If you already have an Audible Account:

STEP THREE: You can use this link to find my book: 

https://www.audible.com/pd/Health-Fitness/Are-You-a-Monster-or-a-Rock-Star-Audiobook/B074R1GR94/

Audbile Proof of Purchase

That’s it! That’s all! In just a few steps you’ve helped me and put the ultimate guide to the science of energy drinks in your hands (or, ears, I suppose).

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Thank you for helping me share this book. Special thanks to Agent Smith of the Double Cross Committee for bringing my baby to life and for literally giving a voice to all my cheesy puns throughout the book.

Related Posts for the Energy Drink Guide:

 

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Bai Sparkling, Cocaine Energy, and Monster Ultra Violet: July Recap of Quick Reviews – Science of Energy Drinks

Here’s a recap of the quick reviews posted this month for the “Science of Energy Drinks” series on the GreenEyedGuide Instagram and Facebook pages: Bai Sparkling Antioxidant Infusion, Cocaine Energy, and Monster Ultra Violet.

Bai Sparkling Antioxidant Infusion

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The Science Behind BAI Sparkling Antioxidant Infusion: A healthy (weak) energy drink! I LOVE how they have the caffeine content, not JUST the “like a cup of green tea”, which can be ambiguous/misleading for some consumers. (not all green tea has the same content).

I also LOVE the stated amount of polyphenol antioxidants. I did my master’s thesis on polyphenols and THE MORE YOU CAN CONSUME, THE BETTER! (Note: Benefits are generic, like reduced risk of cancer)

Finally, the caffeine comes from COFFEE FRUIT EXTRACT. Not coffee beans, the whole fruit/pulp surrounding the coffee bean. DYK this fruit pulp USED TO BE considered food waste until one day someone realized a way to extract valuable nutrients from it?

*READ “Coffeefruit extract – a food waste triumph” here: Energy Drink of the Month – Feb 2016: Bai Antioxidant Infusion

In terms of caffeine content, this is WEAK SAUCE! One step up from plain water, #FatigueLevel2. It’s HALF a RED BULL but hey, that might be EXACTLY what you need sometimes, just a lil’ boost from a “clean” and natural source.

NATURAL sweeteners (stevia & erythritol), NATURAL flavors (plus the lil’ bit of juice), NATURAL color (but it’s in a dark can so not sure why there needs to be any color). NATURAL(ly occurring) preservatives and acidulants (acidity controllers) malic acid, citric acid, sodium citrate.

Cocaine Energy Drink

Collage 2017-07-29 16_00_22

These pictures were sent to me to review. Not wild about the name of the drink but it’s not the worst energy drink I’ve come across.
✔280mg Caffeine per container is MORE THAN a can of ROCKSTAR and MORE THAN the 200mg limit per occasion recommended by the EFSA and other regulatory bodies. 👎 At least it is LESS THAN the 400mg caffeine/day limit 👍
✔18mg sugar is not great but it is LESS THAN the 36g limit and 25g limit for added sugars for men and women, respectively, from the American Heart Association
✔Sodium benzoate is used as a preservative that fights yeast and mold in acidic beverages (pH<4). Not sure where the “damages cells” fear-mongering comes from. Adults can eat 5mg PER KG OF BODYWEIGHT of sodium benzoate and be fine. [See my “Panera KNOW-No List for more: http://bit.ly/2hcPw23 ]

Monster Ultra Violet (“Monster Purple”)

What do TAURINE & CARNITINE DO? Science Behind Monster Purple (Ultra Violet)
🤓💚🔬💥
LEARN WHY:
✔ Taurine is a 🚕Taxi Cab🚕
✔CARNITINE a doorman,
✔taurine & carnitine are in an “ENERGY BLEND” and
✔how much caffeine is in Monster (relative to safety limits for caffeine ingestion).

Click HERE to learn more about how to use the 5 Levels of Fatigue.

Subscribe to GreenEyedGuide on WordPress, Instagram, and Facebook to see more of these “Science Of” quick reviews!

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