Science Behind EMV Jabu Energy Drink – Quick Review

Science behind Jabu Emv

Notable Ingredients

  • green tea leaf extract
  • guarana seed extract
  • yerba mate leaf extract
  • stevia and isomaltulose

Interesting and Unusual Ingredients In This Energy Drink

Isomaltulose is a natural sweetener found in honey and sugar cane extract. It has the same two “members” that make table sugar: glucose + fructose = sucrose. However the glucose and fructose are arranged (i.e., holding hands) in a different way than they do in sucrose.  As a result of this arrangement, isomaltulose is only half as sweet as sucrose.

This energy drink contains JABUTICABA, which is basically a Brazilian grape. Jabuticaba fruit contains protein, calcium, iron, phosphorus, Vitamin C and some B vitamins.

Jabuticaba has polyphenol antioxidants like those in cranberries and grapes. These antioxidants have been shown to have anti-inflammatory and anti-cancer properties…in test tubes and lab rats. It’s difficult to prove these benefits outside of a controlled cell or rat cage because life is too complicated to prove a cause and effect of this magnitude.  In other words, it’s extremely difficult to control for things like diet, stress, sunlight, exercise, the number of hours sitting down, etc. to conclusively prove whether polyphenols prevent cancer.

When Juice Becomes A Tool

Jabuticaba isn’t very high on the ingredients list, meaning there might not be enough of it in this drink to be an effective dose for those antioxidant health benefits. The same can be said for the other juices in here too: apple, grape, acai, and acerola. All of these juices offer some variety of health benefits related to the benefit of antioxidants. But the dosage makes a difference. So does the order.

Apple and Grape juice are the most predominant, and they are very sweet, which tells me this drink is using those juices more for flavor and sweetness than for health benefits.

Regardless, this is a healthier alternative to the stereotypical energy drink. This energy drink has 80 mg caffeine (same as Red Bull) from 3 leaf extracts: 1.Green Tea, 2.Guarana, 3.Yerba Mate. With 80 mg caffeine, this drink fits Fatigue Level 2. [See 5 Levels of Fatigue to see how to use this system to avoid caffeine toxicity, dependency, and tolerance]

You can find more about the science behind energy drink ingredients here at GreenEyedGuidecom and within my book, “Are You a Monster or a Rock Star: A Guide to Energy Drinks- How They Work, Why They Work, How to Use Them Safely” on Amazon (and now on Audible!!!).

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Energy Drink of the Month – September 2017: Guru Energy Water

The year I started college, Monster and Rockstar were just hitting US markets. Welcome to September 2017, where Red Bull is older than the people entering college this fall. Whether you’re a student, a parent of school-age kids, or an adult savoring the last days of summer, September can bring changes that drain your energy. It’s a great time to consider a new energy drink, but one that won’t blow your summer body, one that keeps you hydrated and refreshed through the summer heat, and one that isn’t too strong. After all, you want to save those strong energy drinks for finals week and Black Friday shopping. Read more

Bai Sparkling, Cocaine Energy, and Monster Ultra Violet: July Recap of Quick Reviews – Science of Energy Drinks

Here’s a recap of the quick reviews posted this month for the “Science of Energy Drinks” series on the GreenEyedGuide Instagram and Facebook pages: Bai Sparkling Antioxidant Infusion, Cocaine Energy, and Monster Ultra Violet.

Read more

Cool Blue Revitalizer, Red Bull Purple Edition, Iconic Protein Coffee Drink, Monster Hydro Mean Green, F’Real Frappe Coffee, and West Coast Chill: June Recap of Quick Reviews – Science of Energy Drinks

Here’s a recap of the quick reviews posted this month for the “Science of Energy Drinks” series on the GreenEyedGuide Instagram and Facebook pages: Cool Blue Revitalizer, Red Bull (sugarfree) Purple Edition, Iconic Protein Coffee Drink, Monster Hydro Mean “Green” (more like yellow), F’Real Frappe Coffee, and West Coast Chill (caffeine free!) energy drink.

Cool Blue Revitalizer

  • Caffeine Content 100 mg = Fatigue Level 2

Science Behind Cool Blue Revitalizer

Science Behind Cool Blue Revitalizer: This drink makes a big deal about 3 natural ingredients but it’s UNNATURALLY blue.

✔1. “Real Sugar” – true, but it ALSO has sucralose.
✔2. “Natural Flavor” – I guess BLUE drink =BLUE-berries? To me this drink tasted like CITRIC ACID OVERLOAD!!! WOAH BUDDY!
✔3. “Natural Caffeine” – From where? The label doesn’t specify but it’s 100 mg caffeine [#fatiguelevel2]
🤓PET PEEVE: 1 container= 1.3 Servings? Really…you couldn’t change your formula or can size?
🔬SODIUM BENZOATE— Did you know that benzoate salts like this one prevents growth of microorganisms like yeast and mold; it’s used for preservation of sour food (pH 4 and lower) and is often used with other preservatives especially at low pH (acidic food).
🔬SODIUM BENZOATE SAFETY NOTES — Consumers can ingest up to 5mg per kg of body weight of benzoic acid and its salts according to European Commission – Scientific Committee on Food. There are safety concerns suspected but unconfirmed for benzene formation from benzoic acid with ascorbic acid. However, this risk “cannot be reliably assessed on basis of data available” per BfR Expert Opinion. [More Info on the “Panera KNOW-No List“]

Red Bull Purple Edition (sugarfree)

  • Caffeine Content 114 mg = Fatigue Level 3

Science Behind Red Bull Purple Sugar Free

The Science Behind RED BULL PURPLE EDITION: Red Bull has less caffeine and fewer ingredients than Monster and Rockstar. No guarana, carnitine, glucuronolactone, ginseng, or ginkgo; NO PRESERVATIVES! NO SUGAR!

🤓Since Red Bull has been around a long time there are mounting scientific studies testing its effectiveness
🤓Red Bull is not only the NUMBER ONE SELLING ENERGY DRINK BRAND  on the PLANET, they also set the standard for energy drink industry SAFETY GUIDELINES. Red Bull was the FIRST ENERGY DRINK Company to list caffeine content on their cans several years ago, paving the way for other companies to follow suit.
🤓FURTHERMORE Red Bull has been open about their commitment to food safety and quality – you can read all about that HERE: ⚡ Red Bull on Caffeine Safety and Transparency
✔This MAY NOT BE FOR YOU IF you are trying to avoid artificial flavors and/or sweeteners – This drink has Sucralose and Ace-K but I am more concerned about the KNOWN effects of high sugar intake than the DEBATABLE effects of these two sweeteners.
✔Ace-K has been USED AROUND THE WORLD for 15 years and used in the US since 1988.
✔Sucralose was approved by FDA in 1998, and it’s considered safe by government/regulatory agencies worldwide.
✔As far as caffeine interactions that (maybe?) make energy drink more dangerous than coffee, I enjoy Red Bull’s simple ingredients, sugarfree options, and moderate caffeine content. 🤓💚⚡⛾⚡🔬⚡

Iconic Protein + Coffee Drink

  • Caffeine Content 180 mg = Fatigue Level 3

Science Behind Iconic Protein Caffeine drink

If caffeine is best for PREworkout and protein is best for POSTworkout, what do you do with a CAFFEINE+PROTEIN COMBO?
🤓 DRINK IT!
But seriously, here’s what you should know:

✔ This drink has 180 mg caffeine per container. That’s as much as a Monster Energy (160 mg)
✔Caffeine doses of 3-6 mg caffeine per kg bodyweight are the best for pre-workout. That’s the range used in “[X] Til Exhaustion” studies (cycling, running, rowing…)
✔ Protein doses of 20-25 grams* protein taken in the 30 min window after workout is ideal for muscle growth but overall protein consumption matters too. *NOTE bigger protein doses don’t mean bigger results
✔ONLY 3 GRAMS SUGAR from Agave. Sweetness also comes from MONK FRUIT (aka Luo Han Guo) & STEVIA! I LOVE seeing these natural sweeteners used in caffeinated beverages 🤓💚🔬➕⛾➕🏋️‍♀️

Monster Hydro Mean Green

  • Caffeine Content 125 mg = Fatigue Level 3

Science Behind Monster Hydro

As the GREENEyedGuide I’m bummed “Mean GREEN” is yellow.

As a Food Scientist, I know artificial green is hard to keep green and natural green often involves spirulina, which has the slightest seawater taste. I don’t normally talk about taste in my reviews bc it’s subjective, but this tasted like flat Moutain Dew or old lemonade to me. 🤓💚🔬⛾

KEY Ingredients:
✔Sugar sources include sucrose (table sugar), glucose, and artificial sweetener sucralose. 23g! Not awful but <10g is my sweet spot (food pun!)
✔NO GUARANA OR TAURINE OR CARNITINE so really different than the typical Monster Energy Blend.
125 mg caffeine per bottle, compared to 180mg in most flavors of Monster Energy.

Is Monster Hydro a healthier alternative to Monster Energy?
YES in terms of lower caffeine content and FEWER Caffeine-(other ingredient) INTERACTIONS, which some people* think make some energy drinks more dangerous than coffee.
*I’m on the fence about this. Caffeine-Taurine-glucuronolactone combos are fine but no data for or against caffeine-carnitine combos yet.

F’real Frappe Coffee

  • Caffeine Content not disclosed – Unknown Level of Fatigue

Science Behind FReal Frappe Coffee

That Moment When you want to hide your CAFFEINE CONTENT so badly, you COMPARE yourself to something AMBIGUOUS. “2x caffeine as leading frozen coffee” 

Who is the leading FROZEN coffee and HOW MUCH caffeine do they have? It is FALSE to assume a cup of coffee has a standard amount. 1 cup at Starbucks doesn’t equal 1 cup at Pikes or 1 cup at your hotel.
Neat concept with the DIY F’Real Blender machine but if we’re going to GET REAL (or “f’real”) ABOUT CAFFEINE SAFETY we need EVERYONE to report caffeine content.

Have you ever seen a bottle of ALCOHOL that DID NOT disclose the %?
PS – sixty-one grams of sugar y’all. Sixty. One. But look at how clean and simple the ingredients are. Too bad simple doesn’t = healthy. 🤓💚⛾🔬

West Coast Chill (caffeine free energy drink)

  • Caffeine Content = ZERO! Fatigue Level 0-1 Energy Drink

Science Behind West Coast Chill

An energy drink with NO CAFFEINE?!? Does the term “energy drink” mean anything anymore!?!

Let’s inspect it: 🤓💚⛾🔬Active ingredients include:
🤓Ribose – a compound that participates in an odd (pun) energy producing reaction called the Pentose phosphate pathway. Promising science, just hasn’t caught on yet.
🤓Ginseng – be skeptical of benefits!
🤓Arginine – amino acid with important jobs in the body (Urea Cycle Waste Removal). HOWEVER the BEST way to supplement arginine is to TAKE Citrulline!
🤓B-vitamins AND minerals – minerals aren’t usually in energy drinks. Curious… 🤓💚🔬⛾📚

Click HERE to learn more about how to use the 5 Levels of Fatigue.

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Energy Drink of the Month – April 2017: AvitaeXR

What if you could delay caffeine delivery and make it last longer? This month we review the newest addition to the “energy-drink-in-disguise” brand that continues to defy energy drink stereotypes. We discuss key ingredients, how it compares to other caffeinated beverages of the same strength, and when to consume it per Level of Fatigue.

The Energy Drink of the Month for March 2017 is AvitaeXR.

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There are three flavors available, and all of them are refreshing and delightful, in my personal opinion. These flavors are Orange, Lemon Lime, and Mixed Berry.  They all have the same caffeine content, the same key ingredients, and the same number of Calories and grams of Sugar.

Key Ingredients and Benefits

The ‘Xtended Release’ beads of caffeine – ZUMXR Proprietary Energy Blend

This energy blend is what makes up those tiny little beads you see floating around in the clear can of AvitaeXR. These beads contain caffeine but since the caffeine is tucked inside the little ball, it delays the delivery of caffeine to your system.

Attention Science Nerds and Chemistry Buffs: How this delayed delivery works is worth a separate post (coming soon). If you’re a science nerd like me, we can geek out together over the magic of delaying (not preventing) digestion in the complex gradient of digestive juices and pH levels in the GI tract.

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Natural Caffeine

For the rest of the Avitae line, the source of caffeine is green coffee beans. It’s safe to assume the ‘natural caffeine’ in this product comes from the same source.

To see the GreenEyedGuide reviews of Avitae caffeinated water and sparkling caffeinated water, see “Redefining ‘Energy Drink'” and Energy Drink of the Month – April 2015

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Other ingredients

  • Carbonated Water – makes the beverage crisp and refreshing; Notably, carbonation slightly irritates the stomach, which slightly improves delivery of caffeine through the stomach lining
  • Cane Sugar
  • Citric Acid  – helps combat the bitterness of caffeine
  • Natural Flavors
  • Sodium Citrate – the sodium salt of citric acid; Used for flavor and as a preservative; has a sour-salty taste
  • Pectin – gives a little more mouthfeel (liquid thickness/heaviness)

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Look for these in your convenience and drug stores

Caffeine Comparisons

It’s unusual to find an energy-drink-in-disguise so clean, ingredient-wise, and yet so powerful, caffeine-wise. Avitae has 250 mg caffeine per can, which is about the same as a can of Rockstar Energy (240 mg)!!! However, it’s crucial to note that with AvitaeXR you are only getting 125 mg of caffeine at a time: 125 mg free floating caffeine immediately in the liquid; 125 mg later once your body finally breaks open those little beads. This makes AvitaeXR almost more powerful than Rockstar because of its ability to last.

When to Consume = Fatigue Level 4

***Because this energy drink has an extended release of caffeine, you’ll want to avoid drinking this one if you plan on sleeping in the next 6 hours.***

During the GreenEyedGuide Caffeine Challenge (Day 6), we talked about how Fatigue Level 4 is for Energy Emergencies! This is Level 4 out of 5, and Level 5 is the point where no caffeine can save you. [watch the whole YouTube video]

For Fatigue Level 4, the caffeinated beverage you choose should have the following characteristics:

  • Carbonated or concentrated (energy shots)
  • Over 200 mg caffeine per serving (400 mg is the daily max for adults)
  • Does not have to be sugar-free

To learn more about how carbonation and juice play a role in a drink’s potency, visit the 5 Levels of Fatigue page. The 5 Levels of Fatigue system helps people reap the benefits of caffeine while avoiding addiction, dependence, tolerance, and toxicity,

Bottom Line

If you are entering an Energy Emergency and want something STRONG without having to settle for something super sugary and artificial, AvitaeXR is the solution.

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Norm Snyder, Avitae President and CEO

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Review the entire ENERGY DRINK OF THE MONTH SERIES

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