Interesting and Unusual Ingredients In This Energy Drink
Isomaltulose is a natural sweetener found in honey and sugar cane extract. It has the same two “members” that make table sugar: glucose + fructose = sucrose. However the glucose and fructose are arranged (i.e., holding hands) in a different way than they do in sucrose. As a result of this arrangement, isomaltulose is only half as sweet as sucrose.
This energy drink contains JABUTICABA, which is basically a Brazilian grape. Jabuticaba fruit contains protein, calcium, iron, phosphorus, Vitamin C and some B vitamins.
Jabuticaba has polyphenol antioxidants like those in cranberries and grapes. These antioxidants have been shown to have anti-inflammatory and anti-cancer properties…in test tubes and lab rats. It’s difficult to prove these benefits outside of a controlled cell or rat cage because life is too complicated to prove a cause and effect of this magnitude. In other words, it’s extremely difficult to control for things like diet, stress, sunlight, exercise, the number of hours sitting down, etc. to conclusively prove whether polyphenols prevent cancer.
When Juice Becomes A Tool
Jabuticaba isn’t very high on the ingredients list, meaning there might not be enough of it in this drink to be an effective dose for those antioxidant health benefits. The same can be said for the other juices in here too: apple, grape, acai, and acerola. All of these juices offer some variety of health benefits related to the benefit of antioxidants. But the dosage makes a difference. So does the order.
Apple and Grape juice are the most predominant, and they are very sweet, which tells me this drink is using those juices more for flavor and sweetness than for health benefits.
Regardless, this is a healthier alternative to the stereotypical energy drink. This energy drink has 80 mg caffeine (same as Red Bull) from 3 leaf extracts: 1.Green Tea, 2.Guarana, 3.Yerba Mate. With 80 mg caffeine, this drink fits Fatigue Level 2. [See 5 Levels of Fatigue to see how to use this system to avoid caffeine toxicity, dependency, and tolerance]
You can find more about the science behind energy drink ingredients here at GreenEyedGuidecom and within my book, “Are You a Monster or a Rock Star: A Guide to Energy Drinks- How They Work, Why They Work, How to Use Them Safely” on Amazon (and now on Audible!!!).
Succeeding in the energy drink market can be both challenging and liberating: while it’s challenging for a brand to overcome negative perceptions associated with energy drinks, there’s freedom and possibility in developing a novel energy blend with a unique flavor and sweetness profile. However, in developing an energy drink that more closely resembles coffee than soda, there are a whole new set of challenges. People can be rather particular about how their coffee tastes, and a quick glance at a coffee flavor wheel demonstrates the multitude of different flavor characteristics available. How do you develop a product that pleases both energy drink consumers and coffee drinkers alike? Read more →
At the time of this post, there are numerous sites dedicated to presenting information on food ingredients, but some of those sites seem more about fear than food science. There have been several insightful articles on Panera’s initiative [See Related Reading, below, for my favorites], but to date, no site has accumulated the credible information and assembled it to directly correspond to the ingredients on the Panera No No List. Until now.
For each ingredient on Panera’s list, I’ve* collected the pertinent information about why that ingredient is used in food in the first place. For each ingredient, you’ll find a brief explanation of its purpose, safety concerns if any, and whether a natural counterpart can perform as well or better.
*This list has been a collaborative effort, and I thank all who have helped me compile this information. See “FOR MORE INFO” for resources and contact me on Twitter @GreenEyedGuidefor the opportunity to join them in completing and improving this project.
PURPOSE: Low-calorie sweetener 200 times sweeter than sugar, often used in combination with other low-calorie sweeteners to enhance taste of food products like baked goods, frozen desserts, beverages and dessert mixes
SAFETY NOTES: Has been used around the world for 15 years; used in the US since 1988
FOR MORE INFO: Compound Interest has published a thoroughly informative infographic, which I cannot praise strongly enough, reviewing the chemistry and safety of Aspartame.
High Fructose Corn Syrup (HFCS)
PURPOSE: Invented in 1960, fructose syrups start out as plain corn or potato syrup and go through an enzymatic conversion that converts some of the glucose sugars into fructose sugars (glucose is the simplest sugar; fructose is glucose, slightly rearranged in the way you might rearrange a Mr Potato Head). Since fructose is slightly sweeter than glucose (thanks the rearrangement, which is more easily detected by sweetness receptors), less total syrup is needed to get the same sweetness sensation. ***NOTE: Sucrose (table sugar) is 50/50 glucose and fructose; HFCS has the same approximate sweetness to sugar and are usually around 55/45 glucose and fructose (yep, there’s more glucose than fructose in HFCS)
SAFETY NOTES: Studies comparing high fructose corn syrup and sucrose consumption in men and women have found no significant differences in outcome measures of metabolism (Am J Clin Nutr)
PURPOSE: Hydrogenated starches are common sugar alcohols. “Sugar alcohols are neither sugars nor alcohols. They are carbohydrates with a chemical structure that partially resembles sugar and partially resembles alcohol, but they don’t contain ethanol as alcoholic beverages do.” – FROM IFIC Food Insight Sugar Alcohols Fact Sheet
BENEFIT OVER NATURAL COUNTER-PART: Unlike high-intensity sweeteners like Stevia or Aspartame, sugar alcohols can provide similar bulk/mouth-feel as regular sugar.
SAFETY NOTES: The Center for Science in the Public Interest (CSPI) recommends to cut back on hydrogenated starches because they aren’t completely absorbed (which is why they’re less calories than sugar), but, “As with most sugar alcohols, eating significant amounts of HSH may cause intestinal gas and diarrhea.”
PURPOSE: Sucralose is a sugar molecule that’s been slightly tweaked so our bodies don’t absorb as many calories from it; it’s 600x sweet as sugar, and unlike most of the alternative sweeteners above, Sucralose (“Splenda”) can be used in baking without it breaking down; It’s used in baked goods, desserts, dairy products, canned fruits, syrups and condiments – FROM IFIC Food Insight “Everything You Need to Know About Sucralose“
Companies should not be criticized for making clean-label commitments like this. However, consumers would benefit much more from moves like this if the companies are more transparent about WHY each ingredient is coming out, and what that ingredient was doing in the food in the first place.
John Coupland, a professor of food science at Penn State University, talks with Here & Now’s Meghna Chakrabarti about what these additives are, and why more and more companies have been making moves to eliminate them in foods.