Everything Wrong with Dwayne Johnson’s New Energy Drink

Set your BS-meter to high for this news about Dwayne Johnson's new energy drink.

This has nothing to do with Dwayne Johnson and everything to do with how this drink is being marketed. In this post (and corresponding YouTube episode), Caffeine Scientist GreenEyedGuide dissects the Forbes announcement and pinpoints what consumers need to know before buying Dwayne Johnson’s new energy drink.

Reading Between the Lines with an Energy Drink Expert

In this YouTube episode, GreenEyedGuide highlights misleading parts of the announcement about Dwayne Johnson’s new energy drink.

Note, these problematic marketing tactics are not new. They affect many energy drink launches and even Phil Mickelson’s coffee launch, “Coffee for Wellness”.

When it comes to caffeine and energy drinks, GreenEyedGuide is “the guide” to what’s really being said in these stories. GreenEyedGuide leans on her years of researching energy drinks to help consumers read between the lines and make more informed decisions.

Show Notes and Additional Graphics

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Science Behind Kill Cliff Ignite Energy Drink

Have you ever looked at an energy drink and thought, “Is this good for me?” Don’t laugh – this question is not rhetorical. In fact, I’ve studied energy drinks for almost 20 years and I get this question all the time. My friends, family, and fans will send me pictures and ask, “What about this drink?” Some drinks are DEFINITELY better than others. And so today we’re going to focus on the Science Behind Kill Cliff Ignite.

Science Behind Kill Cliff Ignite - In This Post:

GreenEyedGuide

Hi there. I'm Caffeine Scientist, Author, and Speaker GreenEyedGuide. I help people beat burnout with caffeine science.

More than 90% of the population drinks caffeine every day. But when and how you drink your caffeine makes a huge difference in your health and well-being. I use my science background to help people drink caffeine strategically. In other words, I help people work better, sleep better, and feel better.

I earned my degrees in biochemistry and food science. Then I wrote a book about energy drink ingredients and safety concerns. After that, I wrote a book about How to Get Sh*t Done When You Feel Like Sh*t“. Above all, my goal as the “GreenEyedGuide” is to be a resource (ahem, a guide) for people who drink caffeine.

Short on time? Listen to "The Science Behind Kill Cliff Ignite" on the Caffeine at Midnight podcast.

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Is Green Tea an Energy Drink?

Picture the stereotypical cup of tea. Now picture the stereotypical energy drink. Could these images be any different? While tea represents a relaxed mood and health, energy drinks represent hyperactivity and danger. So what happens when you add energy drink ingredients to tea? When is tea more than “just tea”? When is green tea an energy drink?
 
For this exercise, let’s consider a specific drink. This drink is a blend of green tea, yerba mate, and green coffee beans. Sounds healthy, right? But how does it compare to plain tea? To Red Bull? We’ll go over that, plus the three criteria make this green tea an energy drink.

In This Post:

  • What is an “energy drink”?
  • When is green tea an energy drink?
  • Is green tea better than energy drinks?
  • Can I drink Marquis every day?
GreenEyedGuide

Hi there. I'm Caffeine Scientist, Author, and Speaker GreenEyedGuide. I use caffeine science to help people beat burnout.

I earned my degrees in biochemistry and food science. I use my science background to answer questions about caffeine and energy drinks. First, I wrote a book about energy drink ingredients and safety concerns. Then I wrote a book about “How to Get Sh*t Done When You Feel Like Sh*t“. Above all, my goal as the “GreenEyedGuide” is to be a resource (ahem, a guide) for people who drink caffeine.
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Science Behind FOCUSAID Nootropic Energy Drink

In 2003, all energy drinks looked the same. But today it’s not as easy to categorize the variety of caffeinated beverages on the market. FOCUSAID is a great example of a caffeinated beverage that blurs the categories. LIFEAID Beverage Company insists FOCUSAID is not an energy drink. But it is a drink that offers both an energy boost and a mental boost from nootropic ingredients.

In this post, we’ll review the key ingredients in FOCUSAID, how those ingredients relate to brain health, and how FOCUSAID compares to the energy drink stereotype.

Science Behind FOCUSAID Nootropic Energy Drink Hybrid

Hi there, I research caffeine, energy drinks, and fatigue in the workplace.

I’ve been passionate about the science behind energy drinks since 2003. After getting my degrees in biochemistry and food science, I wrote a book all about energy drink ingredients and safety concerns.

As the GreenEyedGuide, my goal is to help people see caffeinated drinks the way I do, through my green eyes. With my books and my speaking gigs, I help people drink caffeine more strategically so they feel more alert with less caffeine.

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Science Behind Noo Fuzion

The makers of Bang Energy are at it again, this time with a drink that blurs the lines between energy drink, pre-workout supplement, and nootropic. But is it really “Cognitive Candy” as the label says? Let’s review the Science behind Noo Fuzion. What makes Noo Fuzion special and how does this drink compare to an energy drink like Red Bull? Or to a nootropic like Qualia Mind?

Science Behind Noo Fuzion - In This Post:

Hi there, I research caffeine, energy drinks, and fatigue in the workplace.

I’ve been passionate about the science behind energy drinks since 2003. After getting my degrees in biochemistry and food science, I wrote a book all about energy drink ingredients and safety concerns.

I’ve always been fascinated by caffeinated beverages, and by some of the energy drink stereotypes and caffeine misconceptions that just won’t go away. As a result, my mission as the “GreenEyedGuide” is to help people who deal with caffeine and fatigue on a regular basis.

Short on Time? This blog post is available in PODCAST form! Listen to this episode of the Caffeine at Midnight Podcast right here or wherever you get your podcasts.

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