Tag: food additives

Everything Wrong with Dwayne Johnson’s New Energy Drink

Everything Wrong with Dwayne Johnson’s New Energy Drink

greeneyedguide

Set your BS-meter to high for this news about Dwayne Johnson's new energy drink.

This has nothing to do with Dwayne Johnson and everything to do with how this drink is being marketed. In this post (and corresponding YouTube episode), Caffeine Scientist GreenEyedGuide dissects the Forbes announcement and pinpoints what consumers need to know before buying Dwayne Johnson’s new energy drink.

Reading Between the Lines with an Energy Drink Expert

In this YouTube episode, GreenEyedGuide highlights misleading parts of the announcement about Dwayne Johnson’s new energy drink.

Note, these problematic marketing tactics are not new. They affect many energy drink launches and even Phil Mickelson’s coffee launch, “Coffee for Wellness”.

When it comes to caffeine and energy drinks, GreenEyedGuide is “the guide” to what’s really being said in these stories. GreenEyedGuide leans on her years of researching energy drinks to help consumers read between the lines and make more informed decisions.

Watch on YouTube

Show Notes and Additional Graphics

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Panera Know-No List Part V: Texture Modifiers

Panera Know-No List Part V: Texture Modifiers

greeneyedguide

Soggy spinach, crunchy chips, moist bread – texture is as important as flavor in consumer acceptance. For the fifth and final part of the Panera KNOW-No project, we review the food science of the texture modifiers on the No-No List.

In May 2015, Panera published a list of ingredients that would be removed from their food. Several other companies have made similar commitments to simplify their ingredients, but it’s rare these announcements address why the ingredient was in the food in the first place. This is a missed opportunity to celebrate the food science. Thus, this was my inspiration for this project. For each ingredient, you’ll find a brief explanation of its purpose, safety concerns if any, and whether a natural counterpart can perform as well or better. [For Part I, Overall Response, Part II, Sweeteners, Part III, Color/Flavor Enhancers, and Part IV, Preservatives, see previous posts].

Part V of V – Texture Modifiers (and remaining miscellaneous ingredients)

[The official Panera No No List is available here; replicated below.] Ingredients discussed in this post are red. Read more →