Set your BS-meter to high for this news about Dwayne Johnson's new energy drink.
This has nothing to do with Dwayne Johnson and everything to do with how this drink is being marketed. In this post (and corresponding YouTube episode), Caffeine Scientist GreenEyedGuide dissects the Forbes announcement and pinpoints what consumers need to know before buying Dwayne Johnson’s new energy drink.
Reading Between the Lines with an Energy Drink Expert
In this YouTube episode, GreenEyedGuide highlights misleading parts of the announcement about Dwayne Johnson’s new energy drink.
Note, these problematic marketing tactics are not new. They affect many energy drink launches and even Phil Mickelson’s coffee launch, “Coffee for Wellness”.
When it comes to caffeine and energy drinks, GreenEyedGuide is “the guide” to what’s really being said in these stories. GreenEyedGuide leans on her years of researching energy drinks to help consumers read between the lines and make more informed decisions.
