Science Behind EMV Jabu Energy Drink – Quick Review

Science behind Jabu Emv

Notable Ingredients

  • green tea leaf extract
  • guarana seed extract
  • yerba mate leaf extract
  • stevia and isomaltulose

Interesting and Unusual Ingredients In This Energy Drink

Isomaltulose is a natural sweetener found in honey and sugar cane extract. It has the same two “members” that make table sugar: glucose + fructose = sucrose. However the glucose and fructose are arranged (i.e., holding hands) in a different way than they do in sucrose.  As a result of this arrangement, isomaltulose is only half as sweet as sucrose.

This energy drink contains JABUTICABA, which is basically a Brazilian grape. Jabuticaba fruit contains protein, calcium, iron, phosphorus, Vitamin C and some B vitamins.

Jabuticaba has polyphenol antioxidants like those in cranberries and grapes. These antioxidants have been shown to have anti-inflammatory and anti-cancer properties…in test tubes and lab rats. It’s difficult to prove these benefits outside of a controlled cell or rat cage because life is too complicated to prove a cause and effect of this magnitude.  In other words, it’s extremely difficult to control for things like diet, stress, sunlight, exercise, the number of hours sitting down, etc. to conclusively prove whether polyphenols prevent cancer.

When Juice Becomes A Tool

Jabuticaba isn’t very high on the ingredients list, meaning there might not be enough of it in this drink to be an effective dose for those antioxidant health benefits. The same can be said for the other juices in here too: apple, grape, acai, and acerola. All of these juices offer some variety of health benefits related to the benefit of antioxidants. But the dosage makes a difference. So does the order.

Apple and Grape juice are the most predominant, and they are very sweet, which tells me this drink is using those juices more for flavor and sweetness than for health benefits.

Regardless, this is a healthier alternative to the stereotypical energy drink. This energy drink has 80 mg caffeine (same as Red Bull) from 3 leaf extracts: 1.Green Tea, 2.Guarana, 3.Yerba Mate. With 80 mg caffeine, this drink fits Fatigue Level 2. [See 5 Levels of Fatigue to see how to use this system to avoid caffeine toxicity, dependency, and tolerance]

You can find more about the science behind energy drink ingredients here at GreenEyedGuidecom and within my book, “Are You a Monster or a Rock Star: A Guide to Energy Drinks- How They Work, Why They Work, How to Use Them Safely” on Amazon (and now on Audible!!!).

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Energy Drink of the Month – September 2017: Guru Energy Water

The year I started college, Monster and Rockstar were just hitting US markets. Welcome to September 2017, where Red Bull is older than the people entering college this fall. Whether you’re a student, a parent of school-age kids, or an adult savoring the last days of summer, September can bring changes that drain your energy. It’s a great time to consider a new energy drink, but one that won’t blow your summer body, one that keeps you hydrated and refreshed through the summer heat, and one that isn’t too strong. After all, you want to save those strong energy drinks for finals week and Black Friday shopping.

The Energy Drink of the Month for September 2017 is Guru Energy Water.

Energy Drink of the Month - Sept 2017: Guru Energy Water
Energy Drink of the Month – Sept 2017: Guru Energy Water

Guru offers three flavors of Energy Water: grapefruit, lime, and pomegranate. Guru has other energy drinks to offer too, which can all be found at Guru’s Products Page.

Who It’s For: Ingredient Preferences and Phobias

There are so many energy drinks available these days that no one should have to compromise their ingredient preferences and phobias. Not a fan of carnitine? That’s okay. Not sure you trust artificial colors or flavors? That’s fine too! There are plenty of energy drinks on the market to meet all kinds of ingredient combos you may be seeking.

Does Guru Energy Water have the ingredients you’re looking for?

Like with Guru Organic Energy Drink, Guru’s Energy Water is certified-Organic, gluten-free, non-GMO Project Verified, and artificial free. Unlike Guru’s Energy Drink, the Energy Water is Calorie free and sugar-free.

  • Guru’s Energy Drinks (both regular and Lite) are sweetened with Organic cane syrup, Luo Han Guo, and Stevia, but Guru Energy Water is sweetened by Stevia and erythritol

X   Artificial sweeteners
X   Artificial flavors
X   Sugar
X   Calories
X   B-vitamins
X   Stereotypical energy drink ingredients such as taurine, carnitine, glucuronolactone

What’s In It: Key Ingredients and Functions

Guru Energy Waters offer a simple ingredient list: carbonated (or “sparkling”) water, erythritol, flavor, green tea extract (the source of caffeine), juice concentrate, and Stevia. Do you know what these ingredients do?

Nutrition Facts for Guru Energy Water
Guru Energy Water – Nutrition Facts

Sparkling Water

DID YOU KNOW:

  • Beverages labeled as containing “sparkling water,” “seltzer water,” “soda water,” “tonic water,” or “club soda” aren’t included as bottled water under FDA’s regulations. These beverages are instead considered to be soft drinks. [Source: Bottled Water Everywhere: Keeping It Safe]

Green Tea Extract

  • Regardless of whether caffeine comes from green tea extract, coffee beans, or caffeine anhydrous, it works the same way. The difference between getting caffeine from synthetic sources and getting it from natural sources and getting it from synthetic sources is like getting a diamond versus getting a diamond from a Tiffany bag. In other words, you’re not just getting the benefits of the caffeine, you’re getting the benefits of the whole package.
  • Green tea leaves (the kind in nature, before they’re processed) are rich in a type of antioxidants called polyphenols. One family of these polyphenol antioxidants is the catechins.
  • Green tea contains six primary catechin compounds: catechin, gallocatechin, epicatechin, epigallocatechin, epicatechin gallate, and epigallocatechin gallate (also known as EGCG). EGCG is the most studied polyphenol component in green tea and the most active. [Source: Green Tea, University of Maryland Medical Center]
Green Tea Analogy
Caffeine is caffeine is caffeine but what package is it delivered in?

Drinking an energy drink or energy water made with green tea extract is not the same thing (health benefit-wise) as drinking plain green tea, but when you get your caffeine from green tea extract, you’re getting some of those antioxidants too. Green tea antioxidants have been associated with reduced risk of heart disease, liver disease, diabetes, and cancer.

RELATED READING: Should you drink green tea or coffee when you’re emotionally triggered? GreenEyedGuide on caffeine theanine interactions

Stevia Extract

Stevia is a natural sweetener that comes from the leaf of a plant. There is a particular molecule, nicknamed “REB A” that is responsible for the sweetness. This is why you’ll sometimes see brands or ingredient lists that call out REB A specifically – Stevia purity is a big deal.

Finding a high-quality stevia extract is no simple task. Oh sure, we know what molecule is responsible for the sweetness, but isolating that molecule and delivering it is far more complicated than producing table sugar. Sugar is sugar is sugar, right? But water doesn’t always taste the same, even if it’s just water. The same goes for Stevia. In fact, tasting Stevia samples was one of the tasks I dreaded most while I worked as a product developer for a major supplement company. One bad sample, and you’d be experiencing a bitter metallic aftertaste the rest of the day (or week: See “A Food Science Horror Story”).

It turns out that some people are Stevia Super Tasters so they will get a bitter metallic aftertaste with Stevia when many others would taste only sweetness. This bitter metallic aftertaste is why stevia is often paired with another natural sweetener, erythritol.

Erythritol

Erythritol is one of my favorite sweeteners, and we’ve talked about it before in other reviews. Erythritol makes Stevia better when they’re combined. Some people get a bitter-metallic sensation with Stevia extract, but erythritol masks the unfavorable attributes of Stevia. Erythritol is 60-70% as sweet as sucrose and has a very similar taste. It does not raise blood glucose levels and it delivers a cooling effect. While it’s non-caloric like Stevia, it has a molecular size that gives it more mouthfeel. Think fruit juice versus fruit smoothie: the fruit smoothie has a heavier “mouthfeel”.

Erythritol occurs naturally, like monk fruit and Stevia. It’s made through natural fermentation. It’s a sugar-alcohol, like the Xylitol often used in sugar-free gum. With xylitol, however, too much of it can really upset a person’s stomach. With erythritol, a person could consume twice as much – at least 0.66 grams per kilogram of body weight – before they started getting same stomach issues. Additionally, erythritol has been proven through clinical studies to reduce plaque build-up.

Natural Flavors and Juice Concentrates

The natural flavors used in the energy waters match the flavor of the beverage itself. For example, the Pomegranate Energy Water has natural flavor from, you guessed it, pomegranate. The same goes for the Juice Concentrates – the Grapefruit Energy Water features a teeny bit of grapefruit juice concentrate and the Pomegranate Energy Water features pomegranate juice concentrate. The exception is the Lime Energy Water, which has with natural lime flavor but lemon juice concentrate. All flavors and juice concentrates are Organic.

 

When to Consume: Caffeine Content and Level of Fatigue

This is another energy drink that breaks the stereotype that all energy drinks are dangerous concoctions of caffeine and sugar. However, this energy drink is not “weak sauce”. It has 100 mg of caffeine per can, which is the limit of caffeine consumtpion per day for those under 18 years old. For healthy adults, that limit is 400 mg caffeine per day.

With 100 mg caffeine per can, this product fits FATIGUE LEVEL 2. Fatigue Level 1 is when you’re tired because of dehydration and need (uncaffeinated) water. Fatigue Level 2 is home to several other “energy drinks in disguise”, healthy alternatives that are as strong as an 8-oz Red Bull but seem so much cleaner and healthier.

<<CLICK HERE TO SEE THE OTHER FATIGUE LEVEL 2 BEVERAGES>>

Bottom Line

This doesn’t taste like an energy drink because it’s an energy water. If you’re looking for something with Organic ingredients, low-moderate caffeine levels, light flavor, no Calories, no sugar, no artificial colors or flavors or sweeteners, this is another “energy drink in disguise” you can feel good about drinking.

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Review the entire ENERGY DRINK OF THE MONTH SERIES

*** The ENERGY DRINK GUIDE is NOW ON AUDIBLE – click here to view ***

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Watch GreenEyedGuide present the 5 Levels of Fatigue for Cal State Fullerton’s COMM Week 2017

In late April 2017 I had the pleasure of being involved in the Jack Up Your Life L.I.F.E (Living Incredibly For Ever) Symposium as part of California State University of Fullerton’s Communications Week. My presentation is finally available for those who were not able to attend the event in person.

Watch the GreenEyedGuide presentation below:

The 5 Levels of Fatigue and how to use this system to stay healthy, happy, and energized

[GreenEyedGuide starts ~26 min mark but I highly recommend listening to all the speakers]

NOTE:  the full Symposium page is located here.

WARNING: Video contains strong language! Discretion is advised.

 

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Cool Blue Revitalizer, Red Bull Purple Edition, Iconic Protein Coffee Drink, Monster Hydro Mean Green, F’Real Frappe Coffee, and West Coast Chill: June Recap of Quick Reviews – Science of Energy Drinks

Here’s a recap of the quick reviews posted this month for the “Science of Energy Drinks” series on the GreenEyedGuide Instagram and Facebook pages: Cool Blue Revitalizer, Red Bull (sugarfree) Purple Edition, Iconic Protein Coffee Drink, Monster Hydro Mean “Green” (more like yellow), F’Real Frappe Coffee, and West Coast Chill (caffeine free!) energy drink.

Cool Blue Revitalizer

  • Caffeine Content 100 mg = Fatigue Level 2

Science Behind Cool Blue Revitalizer

Science Behind Cool Blue Revitalizer: This drink makes a big deal about 3 natural ingredients but it’s UNNATURALLY blue.

✔1. “Real Sugar” – true, but it ALSO has sucralose.
✔2. “Natural Flavor” – I guess BLUE drink =BLUE-berries? To me this drink tasted like CITRIC ACID OVERLOAD!!! WOAH BUDDY!
✔3. “Natural Caffeine” – From where? The label doesn’t specify but it’s 100 mg caffeine [#fatiguelevel2]
🤓PET PEEVE: 1 container= 1.3 Servings? Really…you couldn’t change your formula or can size?
🔬SODIUM BENZOATE— Did you know that benzoate salts like this one prevents growth of microorganisms like yeast and mold; it’s used for preservation of sour food (pH 4 and lower) and is often used with other preservatives especially at low pH (acidic food).
🔬SODIUM BENZOATE SAFETY NOTES — Consumers can ingest up to 5mg per kg of body weight of benzoic acid and its salts according to European Commission – Scientific Committee on Food. There are safety concerns suspected but unconfirmed for benzene formation from benzoic acid with ascorbic acid. However, this risk “cannot be reliably assessed on basis of data available” per BfR Expert Opinion. [More Info on the “Panera KNOW-No List“]

Red Bull Purple Edition (sugarfree)

  • Caffeine Content 114 mg = Fatigue Level 3

Science Behind Red Bull Purple Sugar Free

The Science Behind RED BULL PURPLE EDITION: Red Bull has less caffeine and fewer ingredients than Monster and Rockstar. No guarana, carnitine, glucuronolactone, ginseng, or ginkgo; NO PRESERVATIVES! NO SUGAR!

🤓Since Red Bull has been around a long time there are mounting scientific studies testing its effectiveness
🤓Red Bull is not only the NUMBER ONE SELLING ENERGY DRINK BRAND  on the PLANET, they also set the standard for energy drink industry SAFETY GUIDELINES. Red Bull was the FIRST ENERGY DRINK Company to list caffeine content on their cans several years ago, paving the way for other companies to follow suit.
🤓FURTHERMORE Red Bull has been open about their commitment to food safety and quality – you can read all about that HERE: ⚡ Red Bull on Caffeine Safety and Transparency
✔This MAY NOT BE FOR YOU IF you are trying to avoid artificial flavors and/or sweeteners – This drink has Sucralose and Ace-K but I am more concerned about the KNOWN effects of high sugar intake than the DEBATABLE effects of these two sweeteners.
✔Ace-K has been USED AROUND THE WORLD for 15 years and used in the US since 1988.
✔Sucralose was approved by FDA in 1998, and it’s considered safe by government/regulatory agencies worldwide.
✔As far as caffeine interactions that (maybe?) make energy drink more dangerous than coffee, I enjoy Red Bull’s simple ingredients, sugarfree options, and moderate caffeine content. 🤓💚⚡⛾⚡🔬⚡

Iconic Protein + Coffee Drink

  • Caffeine Content 180 mg = Fatigue Level 3

Science Behind Iconic Protein Caffeine drink

If caffeine is best for PREworkout and protein is best for POSTworkout, what do you do with a CAFFEINE+PROTEIN COMBO?
🤓 DRINK IT!
But seriously, here’s what you should know:

✔ This drink has 180 mg caffeine per container. That’s as much as a Monster Energy (160 mg)
✔Caffeine doses of 3-6 mg caffeine per kg bodyweight are the best for pre-workout. That’s the range used in “[X] Til Exhaustion” studies (cycling, running, rowing…)
✔ Protein doses of 20-25 grams* protein taken in the 30 min window after workout is ideal for muscle growth but overall protein consumption matters too. *NOTE bigger protein doses don’t mean bigger results
✔ONLY 3 GRAMS SUGAR from Agave. Sweetness also comes from MONK FRUIT (aka Luo Han Guo) & STEVIA! I LOVE seeing these natural sweeteners used in caffeinated beverages 🤓💚🔬➕⛾➕🏋️‍♀️

Monster Hydro Mean Green

  • Caffeine Content 125 mg = Fatigue Level 3

Science Behind Monster Hydro

As the GREENEyedGuide I’m bummed “Mean GREEN” is yellow.

As a Food Scientist, I know artificial green is hard to keep green and natural green often involves spirulina, which has the slightest seawater taste. I don’t normally talk about taste in my reviews bc it’s subjective, but this tasted like flat Moutain Dew or old lemonade to me. 🤓💚🔬⛾

KEY Ingredients:
✔Sugar sources include sucrose (table sugar), glucose, and artificial sweetener sucralose. 23g! Not awful but <10g is my sweet spot (food pun!)
✔NO GUARANA OR TAURINE OR CARNITINE so really different than the typical Monster Energy Blend.
125 mg caffeine per bottle, compared to 180mg in most flavors of Monster Energy.

Is Monster Hydro a healthier alternative to Monster Energy?
YES in terms of lower caffeine content and FEWER Caffeine-(other ingredient) INTERACTIONS, which some people* think make some energy drinks more dangerous than coffee.
*I’m on the fence about this. Caffeine-Taurine-glucuronolactone combos are fine but no data for or against caffeine-carnitine combos yet.

F’real Frappe Coffee

  • Caffeine Content not disclosed – Unknown Level of Fatigue

Science Behind FReal Frappe Coffee

That Moment When you want to hide your CAFFEINE CONTENT so badly, you COMPARE yourself to something AMBIGUOUS. “2x caffeine as leading frozen coffee” 

Who is the leading FROZEN coffee and HOW MUCH caffeine do they have? It is FALSE to assume a cup of coffee has a standard amount. 1 cup at Starbucks doesn’t equal 1 cup at Pikes or 1 cup at your hotel.
Neat concept with the DIY F’Real Blender machine but if we’re going to GET REAL (or “f’real”) ABOUT CAFFEINE SAFETY we need EVERYONE to report caffeine content.

Have you ever seen a bottle of ALCOHOL that DID NOT disclose the %?
PS – sixty-one grams of sugar y’all. Sixty. One. But look at how clean and simple the ingredients are. Too bad simple doesn’t = healthy. 🤓💚⛾🔬

West Coast Chill (caffeine free energy drink)

  • Caffeine Content = ZERO! Fatigue Level 0-1 Energy Drink

Science Behind West Coast Chill

An energy drink with NO CAFFEINE?!? Does the term “energy drink” mean anything anymore!?!

Let’s inspect it: 🤓💚⛾🔬Active ingredients include:
🤓Ribose – a compound that participates in an odd (pun) energy producing reaction called the Pentose phosphate pathway. Promising science, just hasn’t caught on yet.
🤓Ginseng – be skeptical of benefits!
🤓Arginine – amino acid with important jobs in the body (Urea Cycle Waste Removal). HOWEVER the BEST way to supplement arginine is to TAKE Citrulline!
🤓B-vitamins AND minerals – minerals aren’t usually in energy drinks. Curious… 🤓💚🔬⛾📚

Click HERE to learn more about how to use the 5 Levels of Fatigue.

Subscribe to GreenEyedGuide on WordPress, Instagram, and Facebook to see more of these “Science Of” quick reviews!

 

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Energy Drink of the Month – June 2017: Guru Organic Energy

So many puns… Does your energy come from an Organic source or is it an innate, inherent, organic burst of energy? If Organic Chemistry is the study of carbon-based molecules and coal is combustible compressed carbon matter, can we call coal “organic energy”? Can we call a beverage Organic if it’s carbon-ated? All puns aside (for now), let’s talk about a carbonated energy drink that is certified-Organic.

 

The Energy Drink of the Month for June 2017 is Guru Organic Energy.

Guru has other energy drinks to offer, but for this month we’ll focus on the original.  As with any energy drink, we need to discuss the WHO, WHAT, and WHEN:

  • Who is this for? What ingredient phobias and preferences does it cater to?
  • What are the key ingredients and what do they do?
  • When should someone drink this, based on caffeine content and the 5 Levels of Fatigue?

Who It’s For: Ingredient Preferences and Phobias

Guru is certified-Organic, gluten free, non-GMO Project Verified, and artificial free. The drink is sweetened with Organic cane syrup and also Organic white grape juice concentrate. In total, there are 30 grams of sugar.

This is an energy drink without the stereotypical energy drink ingredients that strike fear into the hearts (bad pun, #arrthymia) of those that think all energy drinks are more dangerous than coffee.  Guru Organic Energy does not contain taurine, carnitine, glucuronolactone, or any B-vitamins. It does contain guarana though, but we’ll get to that. Don’t panic.

Did you know the word “Organic” has more regulations around it than the words “energy drink”? You can’t use the word “Organic” on the label unless the product meets specific regulations, and that compliance is confirmed through certification. Of course, these regulations are not without flaw and Organic products are not immune to consumer confusion about the implications of the term.

 

 

What’s In It: Key Ingredients and Functions

  • Citric Acid and “Apple Acid”
    “Apple acid” is a synonym for malic acid, but perhaps “malic acid” sounds more chemical-y to some people. The genus for apple is Malus, and malic acid is what gives apples their characteristic tart taste. Both citric and malic acids are organic acids that occur naturally in fruits like lemons and apples. Some sugar-free energy drinks get carried away with the use of citric acid because it can provide a tartness that makes up for a lack of sugar. However, too much citric acid can sting the tongue. That’s not a problem for Guru, fortunately.

 

Compound Interest Acids
Check out the full article for Common Fruit Acids at Compound Interest

 

  • Green Tea Leaf Extract
    Green Tea Leaf Extract is the predominant source of caffeine in Guru Organic Energy. In addition to the caffeine, green tea extract also provides health benefits in the form of epigallocatechin gallate (EGCG). This mouthful of an antioxidant is one of the reasons green tea is the healthiest beverage on the planet (second only to water).
    The catechin and polyphenol content in this beverage are not claimed, so Guru cannot be called an “antioxidant beverage”. Nonetheless, the more green tea you can get in your diet, the better (the same cannot be said for caffeine, however). The benefits of green tea extract are vast — especially in isolated cells, test tubes, and lab rats. Green tea’s benefits for humans are harder to prove but, to quote from this informative and delightful article by our friends at Compound Interest,

“…the combination of L-Theanine and caffeine can improve speed, performance and accuracy in cognitively demanding tasks – put simply, L-Theanine ‘smooths out’ the stimulating effects of caffeine. – Compound Interest, The Chemistry of Tea

  • Guarana Seed Extract
    Guarana has a lot in common with Snape, oops, I meant Professor Snape. When energy drinks first came out, people were afraid of guarana and claimed it was dangerous and devious. Now it’s an ingredient people are proud of and happy to see.
    Way back in the mid-2000s, (before I started this blog, unfortunately) guarana was considered bad because of the additional caffeine it provided. Drinks that had both caffeine and guarana were thought to be the most dangerous of all because of the cumulative caffeine content. Note, this was before energy drink companies started putting “Caffeine from All Sources” on the labels. With the whole food and artificial free movement, guarana became more acceptable and appreciated because it is a natural source of caffeine
  • Panax Ginseng
    Did you know that not all ginseng offers the same health benefits? Panax ginseng, also called Asian or Korean ginseng, is the good kind. Siberian ginseng doesn’t contain any of the characteristic chemical compounds, called ginsenosides, that make ginseng “Ginseng”. When harvested, ginseng can be dried and bleached to become white ginseng, or steamed and air dried to become red ginseng.
    If you were a lab rat, ginseng might improve memory. With humans, the data is less convincing. Ginseng allegedly helps reduce stress but that’s only when it’s sipped warm or when the root is chewed. How convenient that the act of holding a warm object is also attributed to stress reduction. So is the act of mastication. Suffice to say I’m not sold on the power of ginseng…but it either doesn’t help you or it does. Nothing suggests it’s going to hurt you, especially in the amounts found in energy drinks.

 

Capture
Source: Caffeine Informer

 

When To Consume: Caffeine Content and the 5 Levels of Fatigue

This product contains 142 milligrams of caffeine from the green tea extract and the guarana seed extract combined. As a reminder, people under 18 should have no more than 100 milligrams of caffeine a day, and healthy non-pregnant adults should have no more than 400 milligrams of caffeine a day.

This may be an Energy Drink in Disguise, but it has almost as much caffeine as a Monster Energy (Guru: 142 milligrams, Monster, most flavors, 160 milligrams). That makes this FATIGUE LEVEL 3! This is not a drink you want to drink every day because you want to save the stronger caffeinated beverages for when you are more than just dehydrated or a little tired.

We talked about Fatigue Level 3 during the 10 Day Caffeine Challenge. Here’s a refresher about why this level is special:

Bottom Line

Guru Organic Energy is a great alternative to stronger caffeinated beverages like Monster Energy. With 142 milligrams of caffeine, this is not something you want to consume every day. However, with its artificial free, certified-Organic, Non-GMO, gluten free ingredients, this is a beverage you can be proud to drink.

GURU SITES:

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Review the entire ENERGY DRINK OF THE MONTH SERIES

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