Energy Drink Spottings in New Zealand

On a honeymoon to New Zealand, I couldn’t help myself. I dawdled at every store looking for energy drinks and caffeinated beverages I’d never seen before. I only found a few, but I’ve shared my gallery below. I was only there for a week or so, but I was surprised how seldom I saw any energy drinks at all. In Southern California, I spot people drinking energy drinks on a daily basis, or spot the crushed empty cans in a trash can. My fascination for energy drink habits in other countries is not a new interest, but it certainly is growing. If you’ve got a story to tell about energy drink habits in your neighborhood, I’d love to hear it. (See below for all the ways you can connect with all-things-GreenEyedGuide and share your stories with me)

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Review the entire ENERGY DRINK OF THE MONTH SERIES

Energy Drink of the Month – September 2013: Rize

It’s the beginning of football season, and the end of the regular baseball season. It’s the end of summer and the beginning of colder months, all which coincidentally end with a “burr” (Octoburr, Novemburr, Decemburr).

September is a curious month. As the song lyrics go, “Every new beginning comes from some other beginning’s end,” — to many people, the beginnings and ends September brings are significant.

Like the trajectory of a Red Bull flugtag contraption, many people start September with an optimistic lift of energy and determination…before losing momentum and dropping quickly to the ground.

I have to plan for Halloween already?!? The sun has set already?!? Midterms, already?!?

Don’t give into the fall, rise. You may be powerless to stop the evening fog from rolling in, but you can combat the fog that creeps into your mind – rise.

The Energy Drink of the Month for September 2013 is Rize.

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Sept 2013 Energy Drink of the Month

Designed by a biochemist with a passion for athletic events ranging from Mud Runs to Marathons, Rize is not your typical “energy drink”. In fact, one would dare to say Rize symbolizes the New Era of energy drinks.

Rize is just one of the products you could use as a counterargument to one of my favorite blanket statements, “Energy drinks are bad.”

 

The Science Behind Rize Energy Drink

Like most energy drinks, Rize contains caffeine (*SHOCKER*) and B-vitamins. However, there are three major ingredients that set this drink apart from the other 500 products marketed as “energy drinks”.

Yes, 500. This is neither an exaggeration nor a typo. According to Forbes Magazine, there were over 500 energy drinks on the market worldwide in 2006. This vast collection of products is precisely why the blanket statement, above, irks me so.

1 – Trehalose

Trehalose sounds like it’s a fort you’d build in the limbs of a tree but trehalose (“trey-ha-lohs”) is a special kind of sugar. Don’t panic, it’s nothing foreign to your body. Trehalose is made from two regular glucose molecules. (glucose is the most basic building block of carbohydrates) In trehalose, however, the two glucose molecules are holding hands in a different way than two glucoses normally would (say, in a starch molecule). This tiny deviation from the norm is enough to change taste and metabolism.

Here’s the important part: trehalose doesn’t create blood sugar spikes like other simple sugars would. Trehalose has a unique sweetness that’s different than sugar but not metallic like Stevia. Also, it’s free of the controversies surrounding aspartame and sucralose. In essence, trehalose provides the yummy part of sugar, without the rise and fall of blood sugar levels. The result is sustained energy, the natural way.

2 – Green Tea Extract and Green Tea’s caffeine

The following is an excerpt from the book ARE YOU A MONSTER OR A ROCKSTAR: a guide to energy drinks:

Green tea is probably the healthiest drink on the planet, second to water. Loaded with antioxidants and other phytonutrients you’ve probably never heard of before, green tea is continuously glorified for its health benefits. Plus, it just looks healthy with that green hue, doesn’t it?

The only downside to consuming green tea is that it’s only good for you if you drink it, and the bitter taste is a deal-breaker to many, including yours truly. If you can’t stand the bitterness of green tea, green tea extract seems like the next best thing. Green tea extract is an isolated, purified version of the major antioxidants in green tea. Green tea has more nutrients than green tea extract, but green tea extract has all the star players, like the 25-man roster in baseball.

So how does green tea extract work? What, exactly does it do in the body? How do green tea extract and caffeine interact? For these answers and the rest of this discussion on the amazing benefits of Green Tea Extract, check out this handy guide.  Rize contains both green tea extract and caffeine from green tea, giving it an advantage over the stereotypical “energy drinks”.

3 – Huperzine

Not only is Huperzine a fun word to say out loud, it’s the X-factor that distinguishes Rize from all the other “energy drinks”. Supposedly, this natural compound helps memory, focus and cognitive function. There are even double-blind clinical studies to prove it. These cognitive function studies gave huperzine to people over a period of 8 weeks. So to get the same benefit, you’d have to consume Rize for 8 weeks straight.  Consuming the same energy drink every day for several consecutive days in a row goes against the 5 Levels of Fatigue

Rize is Fatigue Level 2 beverage

The 5 levels of Fatigue is a system which categorizes fatigue into levels of severity, then outlines which particular ingredients to look for to best suit that particular level.

For example, someone who needs a jolt in the morning should not be drinking the same product as someone who needs to pull an all-nighter. Rize is a Level 2 product, meaning it has up to 100 mg caffeine per serving, so you should drink it when you’re tired enough to need caffeine (as opposed to water) but not so tired you need a strong jolt of caffeine. You want to save those high-powered drinks for when you absolutely need them.

See this page to learn more about how to use the 5 Levels of Fatigue.

BOTTOM LINE

Trehalose is not a new discovery, but it’s not the most affordable ingredient out there in the world of sugars and sweeteners. As a product developer and food scientist, when I see a company using trehalose it makes me believe these guys are willing to pay for quality. They could’ve stuck with green tea and brain-boosting Huperzine, but they decided it was worth it to use trehalose as well. Not only does this earn my respect as a food scientist and fellow biochemist, it makes the product unique in sweetness.

The two biggest drawbacks are availability and ambiguity. Thus far, this product is only available in the eastern half of the US, in Meijer stores: ee the Rize Store Locator. Of course, you could always order a case and get it shipped to you, but it’s not as convenient as purchasing a competitive product from your local supermarket or gas station. Furthermore, this product does not disclose the amount of caffeine per can and it’s ridiculously difficult to find this information online. Fear not, it’s only a matter of time before Caffeine Informer comes to the rescue.

***UPDATED: 9-16-2013:
Caffeine Informer assessment of this product:
Caffeine Informer on Rize Energy Drink