Energy Drink of the Month – September 2017: Guru Energy Water

The year I started college, Monster and Rockstar were just hitting US markets. Welcome to September 2017, where Red Bull is older than the people entering college this fall. Whether you’re a student, a parent of school-age kids, or an adult savoring the last days of summer, September can bring changes that drain your energy. It’s a great time to consider a new energy drink, but one that won’t blow your summer body, one that keeps you hydrated and refreshed through the summer heat, and one that isn’t too strong. After all, you want to save those strong energy drinks for finals week and Black Friday shopping. Read more

Energy Drink of the Month – June 2017: Guru Organic Energy

So many puns… Does your energy come from an Organic source or is it an innate, inherent, organic burst of energy? If Organic Chemistry is the study of carbon-based molecules and coal is combustible compressed carbon matter, can we call coal “organic energy”? Can we call a beverage Organic if it’s carbon-ated? All puns aside (for now), let’s talk about a carbonated energy drink that is certified-Organic.

 

The Energy Drink of the Month for June 2017 is Guru Organic Energy.

Guru has other energy drinks to offer, but for this month we’ll focus on the original.  As with any energy drink, we need to discuss the WHO, WHAT, and WHEN:

  • Who is this for? What ingredient phobias and preferences does it cater to?
  • What are the key ingredients and what do they do?
  • When should someone drink this, based on caffeine content and the 5 Levels of Fatigue?

Who It’s For: Ingredient Preferences and Phobias

Guru is certified-Organic, gluten free, non-GMO Project Verified, and artificial free. The drink is sweetened with Organic cane syrup and also Organic white grape juice concentrate. In total, there are 30 grams of sugar.

This is an energy drink without the stereotypical energy drink ingredients that strike fear into the hearts (bad pun, #arrthymia) of those that think all energy drinks are more dangerous than coffee.  Guru Organic Energy does not contain taurine, carnitine, glucuronolactone, or any B-vitamins. It does contain guarana though, but we’ll get to that. Don’t panic.

Did you know the word “Organic” has more regulations around it than the words “energy drink”? You can’t use the word “Organic” on the label unless the product meets specific regulations, and that compliance is confirmed through certification. Of course, these regulations are not without flaw and Organic products are not immune to consumer confusion about the implications of the term.

 

 

What’s In It: Key Ingredients and Functions

  • Citric Acid and “Apple Acid”
    “Apple acid” is a synonym for malic acid, but perhaps “malic acid” sounds more chemical-y to some people. The genus for apple is Malus, and malic acid is what gives apples their characteristic tart taste. Both citric and malic acids are organic acids that occur naturally in fruits like lemons and apples. Some sugar-free energy drinks get carried away with the use of citric acid because it can provide a tartness that makes up for a lack of sugar. However, too much citric acid can sting the tongue. That’s not a problem for Guru, fortunately.

 

Compound Interest Acids
Check out the full article for Common Fruit Acids at Compound Interest

 

  • Green Tea Leaf Extract
    Green Tea Leaf Extract is the predominant source of caffeine in Guru Organic Energy. In addition to the caffeine, green tea extract also provides health benefits in the form of epigallocatechin gallate (EGCG). This mouthful of an antioxidant is one of the reasons green tea is the healthiest beverage on the planet (second only to water).
    The catechin and polyphenol content in this beverage are not claimed, so Guru cannot be called an “antioxidant beverage”. Nonetheless, the more green tea you can get in your diet, the better (the same cannot be said for caffeine, however). The benefits of green tea extract are vast — especially in isolated cells, test tubes, and lab rats. Green tea’s benefits for humans are harder to prove but, to quote from this informative and delightful article by our friends at Compound Interest,

“…the combination of L-Theanine and caffeine can improve speed, performance and accuracy in cognitively demanding tasks – put simply, L-Theanine ‘smooths out’ the stimulating effects of caffeine. – Compound Interest, The Chemistry of Tea

  • Guarana Seed Extract
    Guarana has a lot in common with Snape, oops, I meant Professor Snape. When energy drinks first came out, people were afraid of guarana and claimed it was dangerous and devious. Now it’s an ingredient people are proud of and happy to see.
    Way back in the mid-2000s, (before I started this blog, unfortunately) guarana was considered bad because of the additional caffeine it provided. Drinks that had both caffeine and guarana were thought to be the most dangerous of all because of the cumulative caffeine content. Note, this was before energy drink companies started putting “Caffeine from All Sources” on the labels. With the whole food and artificial free movement, guarana became more acceptable and appreciated because it is a natural source of caffeine
  • Panax Ginseng
    Did you know that not all ginseng offers the same health benefits? Panax ginseng, also called Asian or Korean ginseng, is the good kind. Siberian ginseng doesn’t contain any of the characteristic chemical compounds, called ginsenosides, that make ginseng “Ginseng”. When harvested, ginseng can be dried and bleached to become white ginseng, or steamed and air dried to become red ginseng.
    If you were a lab rat, ginseng might improve memory. With humans, the data is less convincing. Ginseng allegedly helps reduce stress but that’s only when it’s sipped warm or when the root is chewed. How convenient that the act of holding a warm object is also attributed to stress reduction. So is the act of mastication. Suffice to say I’m not sold on the power of ginseng…but it either doesn’t help you or it does. Nothing suggests it’s going to hurt you, especially in the amounts found in energy drinks.

 

Capture
Source: Caffeine Informer

 

When To Consume: Caffeine Content and the 5 Levels of Fatigue

This product contains 142 milligrams of caffeine from the green tea extract and the guarana seed extract combined. As a reminder, people under 18 should have no more than 100 milligrams of caffeine a day, and healthy non-pregnant adults should have no more than 400 milligrams of caffeine a day.

This may be an Energy Drink in Disguise, but it has almost as much caffeine as a Monster Energy (Guru: 142 milligrams, Monster, most flavors, 160 milligrams). That makes this FATIGUE LEVEL 3! This is not a drink you want to drink every day because you want to save the stronger caffeinated beverages for when you are more than just dehydrated or a little tired.

We talked about Fatigue Level 3 during the 10 Day Caffeine Challenge. Here’s a refresher about why this level is special:

Bottom Line

Guru Organic Energy is a great alternative to stronger caffeinated beverages like Monster Energy. With 142 milligrams of caffeine, this is not something you want to consume every day. However, with its artificial free, certified-Organic, Non-GMO, gluten free ingredients, this is a beverage you can be proud to drink.

GURU SITES:

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Energy Drink of the Month – April 2017: AvitaeXR

What if you could delay caffeine delivery and make it last longer? This month we review the newest addition to the “energy-drink-in-disguise” brand that continues to defy energy drink stereotypes. We discuss key ingredients, how it compares to other caffeinated beverages of the same strength, and when to consume it per Level of Fatigue.

The Energy Drink of the Month for March 2017 is AvitaeXR.

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There are three flavors available, and all of them are refreshing and delightful, in my personal opinion. These flavors are Orange, Lemon Lime, and Mixed Berry.  They all have the same caffeine content, the same key ingredients, and the same number of Calories and grams of Sugar.

Key Ingredients and Benefits

The ‘Xtended Release’ beads of caffeine – ZUMXR Proprietary Energy Blend

This energy blend is what makes up those tiny little beads you see floating around in the clear can of AvitaeXR. These beads contain caffeine but since the caffeine is tucked inside the little ball, it delays the delivery of caffeine to your system.

Attention Science Nerds and Chemistry Buffs: How this delayed delivery works is worth a separate post (coming soon). If you’re a science nerd like me, we can geek out together over the magic of delaying (not preventing) digestion in the complex gradient of digestive juices and pH levels in the GI tract.

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Natural Caffeine

For the rest of the Avitae line, the source of caffeine is green coffee beans. It’s safe to assume the ‘natural caffeine’ in this product comes from the same source.

To see the GreenEyedGuide reviews of Avitae caffeinated water and sparkling caffeinated water, see “Redefining ‘Energy Drink'” and Energy Drink of the Month – April 2015

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Other ingredients

  • Carbonated Water – makes the beverage crisp and refreshing; Notably, carbonation slightly irritates the stomach, which slightly improves delivery of caffeine through the stomach lining
  • Cane Sugar
  • Citric Acid  – helps combat the bitterness of caffeine
  • Natural Flavors
  • Sodium Citrate – the sodium salt of citric acid; Used for flavor and as a preservative; has a sour-salty taste
  • Pectin – gives a little more mouthfeel (liquid thickness/heaviness)

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Look for these in your convenience and drug stores

Caffeine Comparisons

It’s unusual to find an energy-drink-in-disguise so clean, ingredient-wise, and yet so powerful, caffeine-wise. Avitae has 250 mg caffeine per can, which is about the same as a can of Rockstar Energy (240 mg)!!! However, it’s crucial to note that with AvitaeXR you are only getting 125 mg of caffeine at a time: 125 mg free floating caffeine immediately in the liquid; 125 mg later once your body finally breaks open those little beads. This makes AvitaeXR almost more powerful than Rockstar because of its ability to last.

When to Consume = Fatigue Level 4

***Because this energy drink has an extended release of caffeine, you’ll want to avoid drinking this one if you plan on sleeping in the next 6 hours.***

During the GreenEyedGuide Caffeine Challenge (Day 6), we talked about how Fatigue Level 4 is for Energy Emergencies! This is Level 4 out of 5, and Level 5 is the point where no caffeine can save you. [watch the whole YouTube video]

For Fatigue Level 4, the caffeinated beverage you choose should have the following characteristics:

  • Carbonated or concentrated (energy shots)
  • Over 200 mg caffeine per serving (400 mg is the daily max for adults)
  • Does not have to be sugar-free

To learn more about how carbonation and juice play a role in a drink’s potency, visit the 5 Levels of Fatigue page. The 5 Levels of Fatigue system helps people reap the benefits of caffeine while avoiding addiction, dependence, tolerance, and toxicity,

Bottom Line

If you are entering an Energy Emergency and want something STRONG without having to settle for something super sugary and artificial, AvitaeXR is the solution.

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Norm Snyder, Avitae President and CEO

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GreenEyedGuide Caffeine Challenge Day 9/10 – Fatigue Level 2 and Benefits of Tea vs Caffeine

For the 2nd-to-last day of the GreenEyedGuide Caffeine Challenge, we talk about FATIGUE LEVEL 2 and the benefits of GREEN TEA vs benefits of CAFFEINE.

Fatigue Level 2 is one of my favorite levels because there are so many great, healthy options – there are so many caffeinated beverages that don’t even seem like energy drinks because they are fueled by green tea, green coffee beans, or coffeeberry/coffee fruit.
See https://greeneyedguide.com/tag/fatigue-level-2 for examples

Through this challenge, you’ll learn how to use the 5 Levels of Fatigue to reap the benefits of caffeine while avoiding addiction, dependence, tolerance, and toxicity.

***PLAY ALONG-share your favorite “energy drink in disguise” or Fatigue Level 2 product on Instagram/ Facebook/Twitter and tag @GreenEyedGuide, or add your pictures to the Caffeine Challenge Event page at Facebook.com/GreenEyedGuide/events

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