What Does Ginkgo Do? Book Excerpt of the Week

Ginkgo is in THOUSANDS of products, not just energy drinks. What does it do?

In Chinese medicine, extracts from the leaves of the ginkgo biloba tree improve memory and concentration, treat anxiety and depression, and alleviate headaches, dizziness, and tinnitus (ringing in the ears).

HOW DOES GINKGO DO all these wonderful feats? TWO STRONG THEORIES:

Theory 1 – Ginkgo increases blood supply by dilating blood vessels, reducing blood viscosity, and decreasing the density of free radicals that wreak havoc on the body.

Theory 2 – The PLACEBO EFFECT! If someone told you “Take this, it will improve your concentration and calm your anxiety” your subconscious is already onboard!

Wait, what?!? GINKGO IS A LIE???

Tune in next week for the answer to that question (spoiler alert: it’s complicated)…

If you enjoy these excerpts, you should DEFINITELY check-out (library joke) my book: “Are You a Monster or a Rock Star: A Guide to Energy Drinks- How They Work, Why They Work, How To Use Them Safely” available on Audible and Amazon and wherever books are sold, in all formats.

To learn more about ginkgo and the other energy drink ingredients, stay tuned for next week’s book excerpt as we continue our page-by-page exploration through the Energy Drink Guide (now on Audible!!!).

Let’s connect!

Finding Nemo: Caffeine can only help you focus IF… : Book Excerpt of the Week

You know how people say caffeine helps you focus? That’s only true if you’re focusing on ROUTINE tasks.

Our Book Excerpt of the Week is about the ways caffeine can (and can’t) help you.

There are limits to caffeine’s powers, according to research by Bichler, Swenson, and Harris [2006, Amino Acids]. Caffeine stimulates the nervous system; it doesn’t help you with mathematical reasoning, logic, or short-term memory. Caffeine provides a boost of energy to do routine maneuvers but makes it harder for a person to patiently tackle complex mental challenges.

How well caffeine works depends on a few different factors. One of those factors is what you are trying to accomplish when you consume caffeine.
This puts the HOW in the book title, “Are You a Monster or a Rock Star-A Guide to Energy Drinks: How They Work, Why They Work, How to Use Them Safely”


Book Excerpt of the Week from PART TWO: Do They Work Energy Synergy and the WHO, HOW, & WHEN.