Coffee VS Energy Drinks! For Day 7 of the GreenEyedGuide Caffeine Challenge we compare the health benefits of caffeine from ALL sources and the benefits of caffeine from COFFEE.
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Through this challenge, you’ll learn how to use the 5 Levels of Fatigue to reap the benefits of caffeine while avoiding addiction, dependence, tolerance, and toxicity.
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This is one of those times that reminds me of a South Park episode: when I use the words “clean energy” to describe a healthy alternative to the stereotypical energy drink, my computer starts showing me ads for solar power. As suggested in the South Park episode “Sponsored Content”, ads have evolved. But then so have energy drinks.
The Energy Drink of the Month for April 2016 is Clean Energy On-Demand (CEO).
Currently, Watermelon Coconut is the only flavor available, but this product is brand new as of this post. For an in-depth Q & A with Founder Jason Petrou, including their Steven Covey-eque Mission Statement and a peak into just how difficult it can be to bring a healthy beverage to market, CLICK HERE.
This product contains 70 milligrams of caffeine per bottle, and it says so right on the label. The caffeine comes from organic green coffee beans — Arabica coffee beans that are spared from the roasting that turns them brown and delivers the signature coffee flavor profile. Of course, caffeine is caffeine is caffeine, but that’s specifically the molecule itself. When caffeine is extracted from different sources, different compounds may come along with it – sometimes called conjoiners. This is why a food scientist may find different microscopic compounds mixed in with their caffeine extract if that extract comes from a coffee bean or a coffeeberry.
Thankfully CEO treats one whole bottle as one whole serving (how realistic), but with a screw-cap lid you can moderate your dosage and save some for the next day. This 70 mg dose of caffeine is slightly less than the 80 mg in an 8 oz Red Bull and less than HALF that of a SHORT cup of brewed coffee from Starbucks. (PS – Please note that using “a standard cup of coffee” as an indicator of caffeine content is one of the worst measurement devices on the planet. Those who respect your business will tell you EXACTLY how much caffeine is in their product without hiding behind this euphemistic, deceptive measurement. )
Other ingredients in this product include watermelon juice concentrate, coconut water concentrate, and lime juice. These ingredients and the corresponding sodium and potassium electrolytes are what make this drink so refreshing and hydrating. [For more on hydration, see this article from Food Insight]
There are no artificial colors or flavors in this product, and no added sugar. The watermelon juice provides the sweetness, and vegetable juice is added to enhance the drink’s slight red hue.
The most chemical-sounding ingredients in this product are sodium citrate and malic acid, but even those are very clean and non-scary to the worst case of chemophobia. Sodium citrate is a form of the citric acid that gives lemons their characteristic sourness, and malic acid is naturally found in watermelons and stone fruits. See this amazing infographic from Compound Interest for more details on those natural acids:
Not all energy drinks are created equal, and whether an energy drink is right for you depends not just on your level of fatigue, but on your diet goals and lifestyle choices. For example, some people are more concerned about artificial ingredients than their sugar intake, while others would rather have stevia or artificial sweeteners and a zero-sugar, zero-calorie beverage.
CEO v Similar Energy Drinks
CEO has no artificial colors or flavors, and each bottle contains just 50 Calories and 11 grams of sugar. Even if you drank the whole bottle, the sugar and Calorie impact is still minimal, which makes this energy drink a great healthy swap for some of the strictest diets. Compared to Starbucks Refreshers, which is also made with green coffee beans, this CEO beverage has more juice and caffeine (50%, 70 mg versus 25%, 50 mg). CEO also has less sugar than both Starbucks Refreshers (11 grams versus 13 grams).
Compared to BAI Antioxidant Infusion, which we reviewed February 2016, CEO has more sugar (11 grams versus 2* grams). However, that 2-asterisk-grams doesn’t include the 16 grams of sugar alcohol erythritol per bottle of BAI. CEO doesn’t use any sugar alcohols (or any other sweeteners for that matter). Furthermore, CEO is 50% juice per bottle and is aimed at hydration, while BAI is only 8% juice per bottle and is aimed at providing a dose of coffeeberry antioxidants.
CEO v Similar Hydration Drinks
I, personally, cannot stand the taste of coconut water. If you enjoy coconut water and are interested in other hydration drinks, CEO is worth a try. It bothers me immensely when people group energy drinks into one giant basket. Thus I will not make that mistake here with coconut waters. Instead, I will advise you to compare labels for Calories and sugar content when finding the beverage that works best for your diet goals and lifestyle. First and foremost you should find a sports drink that doesn’t cause you any tummy discomfort or sabotage your whole day, diet-wise. The next step in finding the perfect hydration beverage is to find one you will actually drink! For more on hydration, see this handy guide I prepared for The Scientific Parent.
Fact Panel CEO
Apr 2016 Energy Drink of the Month
Behold – yet another “energy drink in disguise” that breaks the energy drink stereotype. I wouldn’t recommend this product unless I was confident in its safety – and I do highly recommend this product. I got the chance to ask CEO about their food safety program and quality testing, and I am satisfied that this is a safe, healthy alternative to the stereotypical energy drink. At 70 mg per bottle, this would make a great swap to those used to the caffeine of a single 8 ounce Red Bull.
One of my favorite things to do as an energy drink expert is highlight products that prove how much the energy drink market has evolved. Oh sure, terms like “nutraceuticals” and “functional food” were around in 2003 when I started my college studies in biochemistry, but the stereotypical energy drink was the only energy drink. My, how far we’ve come. Read more →
Bai Antioxidant Infusion is one of those “energy drinks in disguise” I love reviewing because it breaks the norm AND withstands a food scientist’s ingredient scrutiny. Bai Antioxidant Infusion (HENCEFORTH ‘B.A.I.’) is an “energy drink in disguise’ with only 35 mg caffeine, and a novel blend of white tea, polyphenols, and coffeefruit extract. Coffeefruit is not an ingredient many people have heard of, but its story of discovery is a shining example to those concerned about food waste. After reviewing the food science of B.A.I.’s most interesting ingredients, we’ll compare the “healthiness” of this product to other tea-based beverages and similar energy drinks.
If your New Year’s Resolution is to consume fewer energy drinks, you may be looking for some healthy swaps. How healthy is fruit juice, really? Obviously, it’s not as healthy as whole fruit, but usually healthier than soda. This energy drink (alternative) of the month is a healthy alternative to the stereotypical energy drink, but it is also an example of how “healthy” and “good for you” is a matter of context and perspective.
The Energy Drink of the Month is Cran-Energy Cranberry Energy Juice Drink.
On their own page, Ocean Spray’s clever distinction, “energy JUICE drink” highlights the ambiguity of how to classify this product. Since this product walks the line between the JUICE category and the ENERGY DRINK category, we’ll compare how healthy this product is relative to other products in each category.
Is it Juice or an Energy Drink? Product Category Confusion
If it was your job to tally the annual sales of different types of beverages, would you put this in the “energy drink” category or the “juice” category? In their article “Juice Gone Wild”, the Center for Science in the Public Interest has effectively put this in the juice category. However, on their own site, Ocean Spray compares this product to “other energy drinks”. Furthermore, BevNet’s product assessment definitively puts this drink in the energy drink category as this product was specifically designed to give people energy.
Cran-Energy versus the stereotypical ENERGY DRINK
Since Red Bull is the number one selling brand in the ENERGY DRINK product category, we’ll compare Cran-Energy to Red Bull.
Against a stereotypical energy drink, Cran-Energy ISa healthy swap. The 2015-2016 Dietary Guidelines for Americans (DGA) recommends sodium intake not exceed 2300 mg per day. With such a low limit, the lower sodium of Cran-Energy is a healthier option than Red Bull.
Furthermore, the 2015-2016 DGA recommendation is to limit intake of added sugars (like those in the Red Bull) to less than 10% of total calories per day [Source – FoodInsight.org]. It’s also important to note that since the sugars in the Cran-Energy come from grape and cranberry juice, they’re not TECHNICALLY“added sugars” because they’re natural in grape juice. (Though grape juice isn’t naturally added to cranberry juice, is it? Hello, loophole!)
But what about the Sucralose in Cran-Energy? The 2015-2016 DGA agrees with leading global authorities including the European Food Safety Authority that sweeteners like sucralose are safe to consume, though the DGA does note that “replacing added sugars with high-intensity sweeteners may reduce calorie intake in the short-term, yet, questions remain about their effectiveness as a long-term weight management strategy.” [Source – FoodInsight.org].
Cran-Energy versus Cranberry JUICE
To the rushed shopper, Cran-Energy might pass as fancy cranberry juice. Comparing Ocean Spray’s Cran-Energy to Ocean Spray’s Cranberry 100% Juice, Cran-Energy IS NOT a healthy swap.
While the Cran-Energy offers a cluster of B-vitamins, it also contains artificial colors and sweeteners that aren’t in the Cranberry 100% juice. Furthermore, consider the juice content itself! Looking at the front of the label, you might think Ocean Spray Cranberry 100% juice is 100% cranberryjuice when in fact other fruits like grape, apple, and pear are also used to make this 100% juice. (When you can’t add plain sugar, grape juice is a very sweet natural source) Cran-Energy is only 23% juice and is mostly filtered water. If you wanted to reap the benefits of cranberry juice, Cran-Energy is not going to help you.
It’s short-sighted to call anything (even 100% juice) healthy because a term like this deserves context. With proper context, we can see that Cran-Energy IS NOT a healthy swap for 100% juice (let alone whole fruit), but it IS a healthy swap for the stereotypical energy drink.