This is one of those times that reminds me of a South Park episode: when I use the words “clean energy” to describe a healthy alternative to the stereotypical energy drink, my computer starts showing me ads for solar power. As suggested in the South Park episode “Sponsored Content”, ads have evolved. But then so have energy drinks.
The Energy Drink of the Month for April 2016 is Clean Energy On-Demand (CEO).
Currently, Watermelon Coconut is the only flavor available, but this product is brand new as of this post. For an in-depth Q & A with Founder Jason Petrou, including their Steven Covey-eque Mission Statement and a peak into just how difficult it can be to bring a healthy beverage to market, CLICK HERE.
This product contains 70 milligrams of caffeine per bottle, and it says so right on the label. The caffeine comes from organic green coffee beans — Arabica coffee beans that are spared from the roasting that turns them brown and delivers the signature coffee flavor profile. Of course, caffeine is caffeine is caffeine, but that’s specifically the molecule itself. When caffeine is extracted from different sources, different compounds may come along with it – sometimes called conjoiners. This is why a food scientist may find different microscopic compounds mixed in with their caffeine extract if that extract comes from a coffee bean or a coffeeberry.
Thankfully CEO treats one whole bottle as one whole serving (how realistic), but with a screw-cap lid you can moderate your dosage and save some for the next day. This 70 mg dose of caffeine is slightly less than the 80 mg in an 8 oz Red Bull and less than HALF that of a SHORT cup of brewed coffee from Starbucks. (PS – Please note that using “a standard cup of coffee” as an indicator of caffeine content is one of the worst measurement devices on the planet. Those who respect your business will tell you EXACTLY how much caffeine is in their product without hiding behind this euphemistic, deceptive measurement. )
Other ingredients in this product include watermelon juice concentrate, coconut water concentrate, and lime juice. These ingredients and the corresponding sodium and potassium electrolytes are what make this drink so refreshing and hydrating. [For more on hydration, see this article from Food Insight]
There are no artificial colors or flavors in this product, and no added sugar. The watermelon juice provides the sweetness, and vegetable juice is added to enhance the drink’s slight red hue.
The most chemical-sounding ingredients in this product are sodium citrate and malic acid, but even those are very clean and non-scary to the worst case of chemophobia. Sodium citrate is a form of the citric acid that gives lemons their characteristic sourness, and malic acid is naturally found in watermelons and stone fruits. See this amazing infographic from Compound Interest for more details on those natural acids:
Not all energy drinks are created equal, and whether an energy drink is right for you depends not just on your level of fatigue, but on your diet goals and lifestyle choices. For example, some people are more concerned about artificial ingredients than their sugar intake, while others would rather have stevia or artificial sweeteners and a zero-sugar, zero-calorie beverage.
CEO v Similar Energy Drinks
CEO has no artificial colors or flavors, and each bottle contains just 50 Calories and 11 grams of sugar. Even if you drank the whole bottle, the sugar and Calorie impact is still minimal, which makes this energy drink a great healthy swap for some of the strictest diets. Compared to Starbucks Refreshers, which is also made with green coffee beans, this CEO beverage has more juice and caffeine (50%, 70 mg versus 25%, 50 mg). CEO also has less sugar than both Starbucks Refreshers (11 grams versus 13 grams).
Compared to BAI Antioxidant Infusion, which we reviewed February 2016, CEO has more sugar (11 grams versus 2* grams). However, that 2-asterisk-grams doesn’t include the 16 grams of sugar alcohol erythritol per bottle of BAI. CEO doesn’t use any sugar alcohols (or any other sweeteners for that matter). Furthermore, CEO is 50% juice per bottle and is aimed at hydration, while BAI is only 8% juice per bottle and is aimed at providing a dose of coffeeberry antioxidants.
CEO v Similar Hydration Drinks
I, personally, cannot stand the taste of coconut water. If you enjoy coconut water and are interested in other hydration drinks, CEO is worth a try. It bothers me immensely when people group energy drinks into one giant basket. Thus I will not make that mistake here with coconut waters. Instead, I will advise you to compare labels for Calories and sugar content when finding the beverage that works best for your diet goals and lifestyle. First and foremost you should find a sports drink that doesn’t cause you any tummy discomfort or sabotage your whole day, diet-wise. The next step in finding the perfect hydration beverage is to find one you will actually drink! For more on hydration, see this handy guide I prepared for The Scientific Parent.
Behold – yet another “energy drink in disguise” that breaks the energy drink stereotype. I wouldn’t recommend this product unless I was confident in its safety – and I do highly recommend this product. I got the chance to ask CEO about their food safety program and quality testing, and I am satisfied that this is a safe, healthy alternative to the stereotypical energy drink. At 70 mg per bottle, this would make a great swap to those used to the caffeine of a single 8 ounce Red Bull.
Unless you live in Boston, you can get this drink here on the CEO site.
CEO featured in Food Navigator’s “Beverage Entrepreneurs and Trends to Watch”
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