Finding Nemo: Caffeine can only help you focus IF… : Book Excerpt of the Week

You know how people say caffeine helps you focus? That’s only true if you’re focusing on ROUTINE tasks.

Our Book Excerpt of the Week is about the ways caffeine can (and can’t) help you.

There are limits to caffeine’s powers, according to research by Bichler, Swenson, and Harris [2006, Amino Acids]. Caffeine stimulates the nervous system; it doesn’t help you with mathematical reasoning, logic, or short-term memory. Caffeine provides a boost of energy to do routine maneuvers but makes it harder for a person to patiently tackle complex mental challenges.

How well caffeine works depends on a few different factors. One of those factors is what you are trying to accomplish when you consume caffeine.
This puts the HOW in the book title, “Are You a Monster or a Rock Star-A Guide to Energy Drinks: How They Work, Why They Work, How to Use Them Safely”

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Book Excerpt of the Week from PART TWO: Do They Work Energy Synergy and the WHO, HOW, & WHEN.

http://amzn.to/2bjHRbk

The Wand Chooses the Wizard: Energy Synergy versus Ingredient Quality and Composition – Book Excerpt of the Week

The interaction between two ingredients reminds me of the relationship or “synergy” between a wizard and his wand in the world of Harry Potter. Synergy is when two things are stronger together than they are on their own. In other words, the same wizard might feel less powerful using a different wand: the combination of the two makes the difference.

I’ve been seeing a lot about ingredient interaction in the news lately, but this is only half the story. Behold, our Book Excerpt of the Week:

energy-synergy-vs-quality-and-composition

In the world of Harry Potter, a cracked or damaged wand will not be as powerful, even if used by its rightful owner. The quality overrides the synergy or interaction.

In nature, a plant might have a high concentration of caffeine or some other nutrient, but how much of that nutrient survived when that plant was turned into a powder? Some ingredients are commonly adulterated (like ginseng and gingko), and some ingredients are hard to absorb (like quercetin and polyphenol antioxidants).

If someone is telling you two ingredients are powerful or dangerous when combined, they should also address ingredient quality and composition. Poor quality ingredients, poorly absorbed ingredients, or ingredients that have been adulterated will not have the same synergistic/combined effects on your body as they do in a test tube.

Related Reading:

 

Learn More: Get your copy of “Are You a Monster or a Rock Star: A Guide to Energy Drinks — How They Work, Why They Work, How to Use Them Safely” from Amazon, here. (Kindle, paperback, hardcover available).

What do energy drinks, aspirin, and multivitamins have in common? Book Excerpt of the Week

You wouldn’t eat 5 multivitamins or take 10 aspirin a day because that could make you sick. How frequently you consume an energy drink is just as important to your safety. There are many energy drinks* that are not bad for your health nor dangerous if consumed in moderation.

[*And then there are caffeinated supplements, including powder pre-workout supplements and liquid drinks like REDLINE that have so much caffeine  per serving they are dangerous/too caffeinated even when consumed as directed]

This Book Excerpt of the Week comes from PART ONE: ABCs of Caffeine Safety, C= Consumption Specifics.

For more information, check out “Are You a Monster or a Rock Star-A Guide to Energy Drinks: HowThey Work, Why They Work, How to Use Them Safely”, available on Amazon and wherever books are sold.

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Energy Drinks and Exams – How They Can Help and How to Use Them Safely

It’s almost Christmas, which means Finals Week for many of you college students. As an early holiday gift, please enjoy this free handout on how to use energy drinks effectively to get through exams.

Free Flyer Handout: Energy Drinks and Exams

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Caffeine and Skinny Jeans: Book Excerpt of the Week 

Caffeine and skinny jeans have something in common. This week’s book excerpt comes from the ABCs of Caffeine Safety: Biological Sensitivity

“The safety of a product such as an energy drink depends on the quality of the ingredients and the cleanliness of the production line, but it also depends on the person consuming the product.”

For more on this topic, please check out my book, “Are You a Monster or a Rock Star-A Guide to Energy Drinks: How They Work, Why They Work, How to Use Them Safely”, available on Amazon and wherever hardcover/paperback and e-books are sold.