Science Behind Rockstar Pure Zero and Energy Drink Ingredient Interactions

A few people believe that caffeine-ingredient interactions are what make energy drinks inherently more dangerous than coffee. Using the ingredients in this drink’s “energy blend”, let’s review the research available on energy drink ingredient interactions. Read more

Ashwagandha and antioxidants in an Energy Drink? Science Behind Crunk!!! – Energy Drink of the Month (Jan 2018)

In January we face the difficult task of setting goals for the year. We aim high. Sometimes we fall short. But as Brene Brown taught us, sometimes we have to look at the attempt itself as the victory. It’s far easier not to try and play it safe. Thus, in the spirit of Daring Boldly, let’s talk about the energy drink that strives to break the mold. If you avoid energy drinks because you’re afraid of health risks, consider the science behind Crunk!!! Energy. Read more

Inositol, Signal Transduction, and a Single Girl – Book Excerpt of the Week (narrated by Jay R. Smith)

One of my favorite ways to study biochemistry is to make up metaphors to help me turn complicated invisible reactions into memorable, tangible stories. My favorite metaphor of all time is one I created for inositol. Inositol already holds a soft spot in my heart because it used to be a vitamin, like how Pluto used to be a planet.

#RIPPluto

Inositol is not an extremely common energy drink ingredient, but it’s in at least one of the “Big 3” (the top 3 selling brands). It’s unlikely the small amount of inositol exerts a strong effect after consuming an energy drink. But if Pluto is worth knowing, then so is inositol.

Our bodies make inositol (hence the removal of “Vitamin” status), so inositol is affecting you on a daily basis even if you don’t drink energy drinks.

Let me tell you a story about what this little fellow is doing.

What Does Inositol Do?

(Audio)Book Excerpt of the Week: Narrated by Jay R. Smith Audio Publishing

We can think of cell membranes like the doors, walls, and windows of a house. Some molecules can get into a house quite easily, while others are like vampires and have to be invited in….or something like that. Some molecules set off a reaction by coming to the threshold of the house, and these reactions are called “membrane mediated events”. With signal transduction, a guest coming to the door creates not one reaction, but a whole series of reactions involving multiple signals and second messengers.

Inositol’s role in treating anxiety, depression, and insomnia all stem from how inositol participates in the chain of reactions and signaling that occurs with signal transduction.

 

Stay tuned for next week’s book excerpt as we continue our page-by-page exploration through the Energy Drink Guide (now on Audible!!!).

Get your copy of MY BOOK: “Are You a Monster or a Rock Star: A Guide to Energy Drinks — How They Work, Why They Work, How to Use Them Safely”

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