Science Behind Neuro Sonic

You know you’re in trouble when you wake up tired. You might’ve slept 6 hours but your alarm goes off and you feel exhausted. This is Fatigue Level 3, and June’s Energy Drink of the Month is dedicated to situations like these.

The Energy Drink of the Month for June 2014 is neuro® SONIC™.

energy drink of the month neuro
Energy Drink of the Month – June 2014

It’s one of those mornings that you hit snooze three times before you finally got up. You’ve been awake (technically) for an hour but you still feel like you’re dragging. At this level, a cup of tea isn’t going to do it. You’re not about to run a marathon or pull an all-nighter or work a vampire shift behind the bar, but you do have a full day ahead of you and you need to gear up for it.

– Excerpt from Are You a Monster or a Rock Star: A Guide to Energy Drinks.

 

Sometimes I need an energy drink that’s going to take me from I-have-to-look-at-videos-of-baby-huskies-to-get-me-through-the-day to I-want-to-drive-85mph-on-the-freeway-singing-“We’ve-all-got-the-spark”.

So why pick Neuro? 

3 Levels and 3 Reasons

1-Closure, Carbonation and Caffeine

When you wake up tired, it’s not easy to tell the difference between I’m-just-not-awake-yet, and I’m-so-tired-my-whole-body-hurts. If you always reach for the strongest source of caffeine, there’s a chance you’ll overcompensate and overconsume caffeine. You should always save the big doses and high-powered energy kicks for the most desperate energy deficiencies.

encouraging road signsSONIC’s uniquely shaped bottle features a twist-off cap, which makes it extraordinarily easy to moderate your intake. Take a sip here and there and you may find you don’t need the whole bottle to get you back on your feet. Feeling the fizz of the carbonation often helps the Placebo Effect, plus carbonation slightly irritates the stomach lining and makes it easier for caffeine molecules to be absorbed.

caffeine informer neuro
Caffeine Informer Database

Finally, the amount of caffeine in SONIC is perfect for those tough mornings. With 100 milligrams of caffeine, carbonation, and no fruit juice (except for color purposes), this is suitable for Fatigue Level 3. This drink is stronger than an 8oz can of Red Bull but doesn’t give you as much caffeine as a 16oz Monster or Rockstar — save those higher levels of caffeine for Fatigue Level 4!

2-Special Ingredients

In my line of work I’ve had the chance to review a plethora of special ingredients; ingredients that are added to a product because of a specific benefit linked to the consumption. Two such ingredients that stand out on the neuro® label are L-TeaActive and choline.
I first discovered the brain-boosting benefits of choline thanks to another energy drink. I’m not entirely sold on the science of choline (because it’s tricky to prove brain health and attribute it to one specific thing), but I enjoy seeing it on labels because it makes me feel good about the product. Very scientific justification, I know. In this case, choline, like glucosamine, is going to do nothing or it’s going to do something positive for your health, so it’s a no-lose situation.
Theanine promotes relaxation and focus, according to numerous studies on the benefits of green tea. It’s not surprising to see it in an energy drink because it’s the manufacturer’s way of making sure you get energized without being jittery. In this case, the theanine is coming from Blue California, who went through the trouble of applying for GRAS status for their brand, L-TeaActive. You can see the GRAS confirmation here: http://www.bluecal-ingredients.com/whatsnew/pr_20101111.php but I also recommend reading more about the implications (and costs!) of applying for GRAS status in this article by Justin J. Prochnow.

3-Another Energy Drink in Disguise

With the variety of energy drinks on the market, it’s always appealing to find one that doesn’t look like an energy drink. As I’ve indicated in several of this year’s Energy Drink of the Month picks, I like to find sources of caffeine without finding myself at the receiving end of disapproving stares or a lecture about how I’m ruining my heart (see Pop Quiz). Yes, I try to get my energy boost from water and tea whenever possible, but sometimes I need something stronger. Since our company mantra is about helping people live healthier lives, I can’t exactly carry a Monster-wannabe around the office. SONIC provides that caffeine boost without the temperature-dependent limitations of coffee or the negative public perceptions of the typical energy drink.

neruo SONIC
I love it when energy drinks have lids!

Bottom Line

If you suffer from restless nights of dreaming about your job, give this energy drink a try. It’s perfect for those days when tea or juiced energy drinks (Level 2) aren’t going to give you the boost you need. Challenge yourself to make the bottle last a whole day — it’s got a twisty cap for easy caffeine moderation! ____________________________________________________________________________________________

Resources and Additional Reading

Caffeine Informer – neuro drink review

Caffeine Informer – Caffeine Content of neuro SONIC

neruo SONIC official page

Get your copy of Are You a Monster or a Rock Star: a guide to energy drinks HERE, here or at your local bookstore with the ISBN codes found here.

“Like” the Energy Drink Guide on Facebook to spread the message of caffeine safety

Ask questions 1:1 with Google Helpout: My Listing

Science Behind Vitaminwater Energy

It just stopped snowing in Wisconsin a few days ago but somehow I’ve already missed all the swimsuit sales. Headed to Florida for a 3-day weekend (which is as close as I’ll get to Spring Break in Grown-Up Land) and forced to fork over more than I intended for a nice swimsuit, I was looking for a bargain wherever I could. I found it at 7-11 where, aside from my pre-flight protein shake, I found a collection of tropical-looking energy drinks that were 10 for $10! Colorful, affordable, low-cal and, better yet, they passed the Food Scientist Label Inspection (meaning they actually had substance and not just amateur combinations of caffeine and sugar) – SOLD!

The Energy Drink of the Month for May 2014 is vitaminwater® energy beverage Berry Punch.

vitaminwater energy
Energy Drink of the Month – May 2014

This is not to be confused with the vitaminwater® Energy that comes in a plastic bottle and looks yellow. Other flavors of this vitaminwater® energy beverage product line include Strawberry Lime, Raspberry Citrus, and Orange Mango. I enjoyed all four flavors but I think I prefer Berry Punch, and not just because the can matches the color scheme of my phone, my shoes, my watch and my new swimsuit. Anecdotes and silliness aside, let’s look at the science behind what makes this drink the Energy Drink of the Month.

3 Pros and Cons of vitaminwater® energy drink – from a Food Science, Product Development and Quality Perspective

Read more →

Science Behind Avitae Caffeinated Water

Could you pick an energy drink out of a line-up? Every so often, I read a news story that makes me either laugh or grit my teeth because of how energy drinks are portrayed as dangerous concoctions of sugar and caffeine. To me this portrayal seems like saying all water tastes exactly the same. Ocean water, bottled water, carbonated water etc. While some energy drinks do contain extreme amounts of sugar and caffeine, condemning all energy drinks without addressing the specifics is both folly and counter-productive to safe caffeine consumption. To combat this grievous over-generalization, each month I try to highlight an energy drink that breaks the mold and counters the stereotype.

The Energy Drink of the Month for April 2014 is Avitae (“ah-vee-tay”) caffeine+water.

There are currently no flavored versions (and thus ends, temporarily, the pomegranate theme I’ve had going since January’s pick). There are three caffeine levels of this Avitae line available: 45 mg, 90 mg and 125 mg.
As far as energy drinks go, it doesn’t get much cleaner or simpler than this. With the three levels of caffeine available, this product line is suitable for Level 2, 3 and 4 of the 5 Levels of Fatigue.  Also note that since it comes in a bottle you can sip it and reseal it, regulating your caffeine intake in ways that aren’t possible with an open can or a hot coffee.

For more, see:

Redefining “Energy Drink” — 5 Qs with Avitae

Redefining “Energy Drink” – 5 Qs with Avitae CEO

Are you a big fan of caffeine but not a fan of added sugars or artificial colors/flavors? Are you looking for an energy drink with a clean label and a simple ingredient line? Pronounced “ah-vee-tay”, Avitae’s line of caffeinated waters might be your solution.

Wandering through the halls of the 2014 Natural Product West Expo, I was looking for something to grab my attention. With over 45,000 booths of products all chasing the same consumer trends (“natural”, “gluten-free”, “non-GMO”, “Vegan”) I was looking for something unusual. As a food scientist, I love reading labels, especially when it comes to anything caffeinated or supposedly ergogenic. Unexpectedly, it was one of the simplest products that captivated me most: water, caffeinated.

Read more →

Science Behind FRS Healthy Energy

Planning for spring break or for bikini season? Feel sluggish and off-schedule due to Daylight Savings Time? Want a healthy energy boost without the sugar, the long lines at the coffee shop, or the concerned stares of your friends and colleagues?

If so, I’ve got the perfect energy drink for you. Yes, such a thing does exist, but this product is another energy drink in disguise so you don’t have to conceal your can or worry about those “(all) energy drinks are dangerous” lectures. (I’ve had 5 of those incidents thus far this year, anyone else?)

The Energy Drink of the Month for March 2014 is FRS Healthy Energy Citrus Pomegranate.

Energy Drink March 2014 Healthy Energy
Visit FRS.com

Other flavors are available, but I don’t like to drink my calories so I prefer the Low Cal option. Furthermore, I’m happy with the coincidental pomegranate theme I’ve got going on right now (see the picks for January and February).

5 Reasons to Pick FRS Healthy Energy

1-Alternative Energy Read more →