Science Behind Red Bull Total Zero Cherry and Orange

It’s an energy drink so powerful, just looking at it will get you pumped.

I always get excited when I come across a new energy drink, but when it’s by a company I have never heard of, that excitement is interwoven with suspicion and hesitancy. Though I am cautiously optimistic by nature, I am a scientist; I am trained to ask several questions before I form an opinion. All that hesitancy flies out the door when it comes to new flavors from a brand I know and trust. In this case, I didn’t even have to open the can to feel hyper.

The Energy Drink of the Month for March 2015 is a tie between Red Bull Total Zero Cherry and Orange Editions.

THREE REASONS TO GIVE RED BULL ANOTHER LOOK

ONE—Red Bull is Number One

One of the major reasons Red Bull deserves to be the energy drink of the month is that March is Caffeine Awareness Month. Did you know that Red Bull is the number one selling brand of energy drinks? Did you know that its caffeine content is less than the second and third top-selling brands? Compare Red Bull’s 80 milligrams per 8.4 ounce can with Monster’s 140-160mg/16oz and Rockstar’s 160-240mg/16oz. Two huge benefits Red Bull has over these other two brands are its smaller size and lower caffeine content. Together, these two details make Red Bull better options for those looking to keep their caffeine content in check. Though Monster’s zero sugar versions feature about 70mg per serving, the standard size features two servings per can. This packaging decision can make many consumers feel obligated to consume the whole thing, which can lead to caffeine over-consumption.

http://www.caffeineinformer.com/the-15-top-energy-drink-brands
http://www.caffeineinformer.com/the-15-top-energy-drink-brands

TWO—Bull, meet Elephant (in the Room)

What do Red Bull and March have in common? They both involve heavy consumption of alcohol. Another reason Red Bull deserves to be Energy Drink of THIS particular month is that St. Patrick’s Day is associated with copious amounts of alcohol. The same can be said for Red Bull.

It’s hard to deny that drinks like Vodka Red Bull are partially responsible for Red Bull’s amazing sales figures. An excerpt from Caffeine Informer’s article “Alcohol and Energy Drinks: The Dangers of Mixing” summarizes why this combination is such a bad idea:

A study out of Wake Forest Medical Center has been looking into this energy drink mixed with alcohol fad in order to see what negative effects it has created. The study revealed the following;

  • Students who drank the mix were likely to become more intoxicated and become intoxicated twice as often.
  • Students were twice as likely to be injured on this concoction.
  • They were twice as likely to ride with a drunken driver.
  • They were also twice as likely to be taken advantage of sexually or take advantage of someone else.

The researchers believe that the high doses of caffeine mask your body’s natural ways of letting you know you’ve consumed too much alcohol, therefore, people tend to drink way more than they should.

Every good bartender knows giving caffeine to a drunk just makes them a wide-awake drunk, not any less impaired (or annoying). Your body has a built-in safety mechanism: when you’ve had too much to drink, you pass out. This is the body’s way of saying, “You’ve had ENOUGH!” When you throw caffeine in the mix, you bypass this safety mechanism and can literally drink yourself to death. Part of Caffeine Awareness Month is knowing when NOT to have caffeine.

For some, the strongest disincentive to combine alcohol and caffeine is that it impairs the reflexes as much as non-caffeinated alcohol would, but the caffeine masks the fun parts of being tipsy– the dizziness, the giggle-fits, the false sense of confidence, etc. In other words, combining caffeine and alcohol is a waste of alcohol (and caffeine!).

THREE—Inspiration from Rags to Riches and Wi-ings

Though there are plenty of great stories behind other energy drink brands, the story behind Red Bull’s creator is one I relish. Chaleo Yoovidhya was born into poverty but died in March 2012 as the third-richest man in Thailand. As the co-creator of Red Bull, his rise to success brings new meaning to the slogan “Red Bull gives you wings”. As we approach “Bonus Season” and “Tax-Refund Season”, some people start thinking about their financial situation and how to change it. This month of financial re-calibration is a great time to think about the man who co-created Red Bull, and his escape from poverty.

BOTTOM LINE

While Red Bull does not have the cleanest, most natural ingredient line like some of the other Energy Drink of the Month picks, Red Bull is the best pick for Caffeine Awareness Month. Its size and caffeine content make it a better option than some of the other popular energy drinks, as long as it is never, ever, EVER combined with alcohol.

— GreenEyedGuide

Related Reading and Other Links

For more caffeine and energy drink information, don’t forget to find your copy of

ARE YOU A MONSTER OR A ROCK STAR? A Guide to Energy Drinks – How They Work, Why They Work, How to Use Them Safely

Energy drinks explained: ingredients, safety tips, and consumption tricks. 

Science Behind Runa Clean Energy

When it comes to food, I’m not a fan of the term “clean energy”. I get what this term is trying to convey, but as a food scientist, the term makes me laugh inside. Same thing with the concept of a “zero-calorie energy drink” (because a calorie is a measurement of energy). “Food Science v Marketing” rant over, let me tell you about a new source of “clean energy”.

The Energy Drink for the Month of February is Runa Clean Energy.

Energy Drink of the Month GreenEyedGuide Runa
Energy Drink of the Month — February 2015

The Berry flavor is my favorite (shocker, if you’ve been following my other monthly picks). I prefer not to drink my calories, but I much prefer the sweetness of the Berry flavor than the zero-calorie version. I tried the “Original Zero with a hint of lime” and, my word, it has an interesting flavor profile. It starts with a carbonated zing akin to citric acid, then the hint of lime shows up, followed by some earthly botanical notes that are reminiscent of iced tea but slightly different, and not unpleasant. The berry flavor is much more my style – short, sweet, and subtly strong.

5 Reasons to Recharge with Runa Clean Energy

ONE — Alternative Energy

Ever heard of guayusa? Pronounced “gwhy-you-sa”, this plant is the Amazonian cousin of yerba mate. While the leaves of guayusa are brewed like tea leaves, the lack of tannins means less of the bitter, astringent taste that’s characteristic of green, black and white teas.

This new source of caffeine has two benefits: First of all, yerba mate and guarana have developed negative connotations due to their use in energy drinks (and the controversy surrounding them). If you want to avoid the bitter taste of tea and the “save-your-liver” lectures from those who believe all energy drinks are bad for you, this new source of caffeine is your answer. The second benefit to guayusa is that because it’s novel, there are less people trying to source it and thus, more of it to go around. When demand of ginkgo biloba started to skyrocket, so did the cases of economic adulteration. Not enough supply to meet demand? Someone’s going to start providing knock-offs to reap those unmet sales requests. Finding new sources of America’s favorite drug (caffeine), means there’s less chance of depleting natural resources.

TWO — Caffeine with a Cause

I love energy drinks with a good story. There are some energy drinks that donate proceeds of each sale to charity, and then there are those who give back in other ways. Runa is fair-trade certified, and supports the small farmers and local communities to build a sustainable supply chain. To learn more about the Runa Foundation, see below.

Runa Foundation
http://www.fundacionruna.org/our-work.html

THREE — Guayusa Your Way

A big part of consuming caffeine safely is about slowing your rate of consumption. In the Energy Drink Guide, Mr. Swift and Mr. Thrift demonstrate that nursing your caffeine instead of chugging it makes the effects of caffeine last longer, and helps mitigate an energy crash. While Runa Clean Energy comes in an 8.4 ounce can, there’s also a bottled version. If you’re trying to wean your caffeine intake, you can take a sip, reseal the bottle, and try to make one serving last a whole day (or two). Note – the glass bottles show a bit of particulate at the bottom so if you’re a “no-pulp” person like me, the cans might be a better option. You could also get fancy with your brewing and try the pyramid infusers or looseleaf tins, or just go the traditional route and get a box of tea bags.

Runa Clean Energy and Other Guayusa Produts
The Runa Family – http://runa.org/products/#Products

FOUR — Polyphenols (antioxidants), Amino Acids, and Liquid Courage

While isolated antioxidants have failed to show the same health benefits in the human body as they do in a test tube, there’s plenty of credible evidence on the health benefits of drinking green tea. Guayusa contains twice the antioxidants of green tea, according to the Runa website. The “super-leaf” also contains essential amino acids (though the energy drink itself contains zero grams of protein). If none of that encourages you to try Runa Clean Energy, perhaps this will: traditional use of guayusa includes consumption before nighttime hunting trips, as the guayusa gave the hunters mental strength, courage and focus. Who doesn’t want more of that?

FIVE — 5 Levels of Fatigue = Level 3.99

Knowing your Level of Fatigue will help you find the right energy drink for your situation. Always reaching for the same caffeine concoction is a good way to build a tolerance or habitual craving. Furthermore, you can mitigate caffeine over-consumption by NOT reaching for caffeine when you are tired due to dehydration, or when you’re so tired that only sleep will save you. This is the 5 Levels of Fatigue system, and each level matches a specific set of recommendations.

Caffeine Informer Runa Clean Energy
If this is too much caffeine for you, the bottled versions have less caffeine and can be re-sealed and saved for later.

Runa Clean Energy provides more caffeine than the most popular energy drink of this size. If 80 milligrams of caffeine isn’t enough for you, or if you want something that tastes a little more like tea and less like over-sweetened juice, Runa Clean Energy is a good option. However, it is on the very cusp of Level 3. Caffeine contents greater than 120 milligrams per serving are considered Level 4, but the lack of carbonation is the reason Runa Clean Energy is still on the high end of Level 3. Carbonation irritates the stomach lining slightly, allowing caffeine to get absorbed that much quicker. You’ll want to save those Level 4 drinks for energy emergencies like all-nighters, swing shifts, and long road trips.

Bottom Line

Runa Clean Energy is not the energy drink you should reach for when you are bored or dehydrated. With 120 milligrams of caffeine per serving, it is best saved for those Monday mornings when you would give up $100 if it meant sleeping one more hour. It’s no coincidence Runa means “fully alive”. Runa Clean Energy is an energy drink you can feel good about drinking, not just because it’s rich in antioxidants, but because the makers of Runa are actively supporting the guayusa farmers to ensure fair-trade and sustainable growth. Finally, when someone inquires about that beverage you’re drinking with the healthy looking leaf on the can, you’ll get encouraging nods (or blank stares) instead of concerned frowns when you respond, “It’s ‘gwhy-you-sa’ “.

— Green-Eyed Guide

References and Related Reading:

Caffeine Informer on Runa Clean Energy

National Geographic: “Ecuador’s ‘Superleaf’ Tea: Could it Replace Your Afternoon Coffee?”

Runa Main Site and Runa Facebook Page

Caffeine Safe Limits: Determine Your Safe Daily Dose

5 Most Shocking Risk Assessments (***including ginkgo biloba***)

Are You a Monster or a Rock Star: A Guide to Energy Drinks — How They Work, Why They Work, How to Use Them Safely

Why Pure Caffeine SHOULD BE Banned

According to an article by Nutritional Outlook, six senators are urging the FDA to immediately ban the marketing and retail sale of pure caffeine. This is the FIRST caffeine regulation I can really get behind, and here’s why:

This proposal addresses a legitimate safety issue; unlike some of the proposed energy drink bans, regulations to ban the sale of pure caffeine are a necessary step toward ensuring safe caffeine consumption.

Now, before you jump up and down with all the reasons you think energy drink bans are good, let me just say this: V8 V-Fusion has 80 mg of caffeine from green tea. This is an energy drink, but would you have a problem letting a 12 year old drink it? V8’s energy drink has the same amount of caffeine as an 8 ounce Red Bull, but they both that LESS CAFFEINE (and potentially less sugar) than a tall mocha from Starbucks.

The rest of my arguments against energy drink regulations can be found here (“Why You Could Get Carded for Buying a V8“), here (“NY Bans Marketing of Red Bull but Misses the Bull’s Eye“),  and here (“Save Lives by Focusing on the Source of the Problem“).

Senator Blumenthal (D-CT) is one of the six senators proposing this pure caffeine ban, and I have NOT been a fan of his other caffeine regulation proposals (see “Which comes first: supplement safety laws or the power to enforce them? The Durbin-Blumenthal Dietary Supplement Labeling Act“).

But for this one time, I will stand with the Senator and support this pure caffeine ban.

Perhaps the best argument FOR this proposed ban on pure caffeine sales is the following stat:

A single teaspoon of pure caffeine is roughly the same amount of caffeine as 25 cups of coffee, according to FDA.

-Source: http://www.nutritionaloutlook.com/150129/caffeine

No consumer needs pure caffeine. If you’re buying pure caffeine to make your own energy drinks in your basement so you can sell them online, I am not okay with that. As a food scientist quality assurance professional, and caffeine consumer, everything about that situation scares me.

Dear FDA, I know you’re under-staffed, under-appreciated and over-worked, and I know you’ve got your hands full with the necessary FSMA regulations. But can you do us all a favor and please, please, do something (swift) about this request. It’ll make Mr. Richard Blumenthal (and Mr. Sherrod Brown) very happy.

-GreenEyedGuide

Related Posts:

Putting Caffeine in Gum is a BAD IDEA, here’s why…

Friends with the Monster? Three Crucial Counterpoints to the Energy Drink Debate

Science Behind Steaz Organic Iced Green Tea

Do you believe in destiny? I’m not talking about “That wizard came from the moon” Destiny; I’m talking about strange coincidences that catch you by surprise and make you smile. This month’s pick happens to be the source of such a surprising coincidence. It’s a product I’ve wanted to talk about for a while, but was waiting for the right opportunity. Little did I know the stars would align when that opportunity came along.

The Energy Drink of the Month for January 2015 is Steaz Blueberry Pomegranate Organic Iced Green Tea.

Steaz Organic Blueberry Pomegranate Iced Tea Energy Drink of the Month
Steaz Organic Blueberry Pomegranate Iced Tea Energy Drink of the Month

Other flavors are available, but I’m always a sucker for the blueberry and pomegranate flavors. Steaz also makes an unsweetened iced tea, but I prefer a little sweetness to cover the bitter tannin tea notes.

NOTE – this product only has about 15 milligrams of caffeine, so it’s a very weak energy drink, Fatigue Level 1 for sure. Steaz also has an energy drink line (100 mg caffeine per 12 oz can), but I’m not a huge fan of their energy drink line and I’ll explain why later.

5 Reasons to Love Steaz Iced Green Tea

ONE- When the Stars Align

Aside from being a potentially great tattoo or necklace charm, the Steaz logo has an intriguing story. See for yourself.

Steaz LogoSince I write the Energy Drink of the Month blogs the weekend before the 13th, I just happened to be watching the NFL Division Playoffs all weekend. That’s when I saw it:

Three quarterbacks in the NFL playoffs are #12!!!
Three quarterbacks in the NFL 2014-15 playoffs are #12!!! From http://www.nobodywinsontheblue.com/2012/12/121212-brady-rodgers-luck.html

Since three of the four quarterbacks playing for a spot in Superbowl XLIX wear number 12, I find the significance of number twelve in the Steaz logo highly amusing. But there are other, more significant reasons to like Steaz.

TWO-Green Tea-based Beverages

Chemically speaking, caffeine is caffeine is caffeine. The molecule itself and the effect this molecule has on the body does not change based on the source of that molecule. However, there are “food matrix effects” that can have their own influence on the body. Think of all those little creatures that attach themselves to sharks and whales. Like the shark, certain molecules don’t just float around all by themselves, they form attachments to other molecules, which can change the behavior of each. This is one reason it’s so hard to prove the health benefits of antioxidants – take them out of a food and it’s rare to see the same physiological effect. Eating concentrated blueberry powder is just not the same as eating whole raw blueberries.

The food matrix effect is why I prefer to get my caffeine from green tea. Of course, coffee provides a plethora of health benefits, but tea is the second healthiest beverage on the planet, second only to water. The health benefits of coffee and tea are beyond the scope of this post, but you can learn more about these health benefits and read the “Coffee Vs. Tea” comparison in the Energy Drink Guide.

THREE-Organic, Natural Ingredients

FACT: Every ingredient put into a food or beverage product must be GRAS (“generally recognized as safe”) or an approved dietary additive. I don’t believe a lot of the fear campaigns about artificial ingredients, but I choose to limit them in my diet. Steaz does not use artificial ingredients, which earns them a point.

FOUR-Body, Mind, and Soul

FairTrade SteazySometimes when I travel for work, my options for caffeine are limited, and I feel compelled to say an apology to my body for what I’m about to put in it. I hate when the only energy drinks available are the super-sugary ones, or when the only freggie smoothies available have more sugar than a half-pint of ice cream.  I feel good when I drink Steaz, not just because of its ingredients, but because of the company’s commitment to its farmers, its CO2 footprint, and to Fair Trade.

FIVE-Flavor and Sugar

Steaz Nutrition Facts and IngredientsI can’t deny my sweet tooth, but I try to limit added sugars wherever and whenever I can. I don’t like to drink my calories unless it’s a protein shake for breakfast en route to the gym. The blueberry pomegranate iced tea product has only 10 grams of sugar per serving, or 20 grams of sugar per can. That’s the perfect range for me, just enough sugar to make it enjoyable to drink, but not so much sugar I feel guilty about it. Plus, I make it a point to never finish a whole can in one sitting.

 ♦

The Less-Than-Stellar Side of Steaz

There’s a reason why “marketeers” and food scientists can’t always get along. Marketing will want to say what the consumers want to hear, and scientists often don’t speak the same language as everybody else. Now if we could all just embrace a little more science (and the metric system?), what a wonderful world it would be.

ISSUE A: Steaz energy drinks have 23 grams of sugar per 8 ounces. For a lot of consumers, that’s too much. There is a zero-sugar energy drink, but I have yet to find it anywhere I’ve found the other Steaz teas. When I’m anything more than Fatigue Level 1, the Steaz teas aren’t going to cut it.

ISSUE B: Meaningless marketing claims drive me crazy! “Clean energy”? Just say “sustainably sourced”. As a Quality Assurance professional for a billion-dollar supplement line, I’ve rejected too many green tea leaf powders for heavy metal and food micro issues to swallow the “clean” claim. Sustainability means much more to me, and I can’t be the only consumer who feels this way.

Chemical Free with IL

ISSUE C: Fear-mongering marketing claims also drive me crazy. “Chemical free”? Everything in the Ingredient Line has a chemical bond, and doesn’t Sodium Citrate sound like a chemical to most people? Spreading fear of chemicals is a slippery slope that puts the emphasis on the wrong arguments. A claim like “no artificial ingredients” seems much more meaningful to the average consumer. (related post: Fear and FACTS)

BOTTOM LINE

If finding healthier sources of energy is part of your New Year’s Resolutions, give Steaz a try. Oh, and don’t be afraid of “chemicals” because your entire body is naturally comprised of them.

GreenEyedGuide

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REFERENCES AND OTHER RESOURCES 

Healthy Energy Drinks — Is Organic or All-Natural Really Better? By Caffeine Informer

Steaz About Us

Steaz FAQ – including caffeine amounts, store locator, ingredient concerns and more

Caffeine Pop Quiz — YouTube

How to Spot a Bad Product – 5 Signs

Science Behind Mio Energy

I am writing this in a car. Seriously. Remember when you were a kid and December meant a few weeks off school? Then you get a job and December means all your weekends are booked. Solid. Of course, your downtime and stress level vary by your religion, the size of your family, the proximity of your home to your work, and other things. It is this crazy level of business that inspired my pick for this month.

The Energy Drink* of the Month for December 2014 is Mio Energy.

*Technically this is not an energy drink, nor is it a shot. Consuming this as-is would be a horrible idea, and is strongly discouraged. Small enough to fit into a purse or a large pocket, this is THE essential holiday tool to help you keep your energy level up through the hustle and bustle of the holiday season. This portability is why Mio wins December.
wpid-wp-1418597789382.jpeg

5 Fast Facts About Mio Energy

ONE— Mio Energy is only a few ounces more than the most popular energy shot, but instead of 2 servings, you get almost 20. You’re supposed to add it to water, so if you’re smart about your squirts, you can make one Mio container last a whole month (which is exactly how long you’re advised to keep it once it’s been opened).

20141111_214146

TWO— Mio Energy features no ordinary caffeine warning label. Like other energy shots and drinks, Mio warns the consumer about using caffeine in moderation and drops the novel idea of talking to a doctor if you’re pregnant. But then Mio goes one step further. I applaud Mio for specifying that the product is not to be combined with alcohol. Combining alcohol and caffeine is another awful idea, and it’s one of the reasons energy drinks get reported as more dangerous than they truly are (See the DAWN Report — Energy Drinks and the ER). It’s also interesting that the Mio warning label specifies “For Adult Use Only” because other energy companies have been accused of marketing to kids and teens. Mio is watching its back. It’s worth noting:

…the American Academy of Pediatrics recommends a caffeine limit of 100 milligrams per day for adolescents…Canada’s caffeine recommendations are even more strict: the daily limit is 60 milligrams for 7-9 year olds and 85 milligrams for 10-12 year olds. Health Canada recommended 400 milligrams per day as the maximum dosage considered safe for ages 13 and up. — Excerpt from Are You a Monster or a Rock Star: A Guide to Energy Drinks — How They Work, Why They Work, How to Use Them Safely. (available here)

IMG_20141214_081504

THREE— Mio doesn’t exactly have a clean label, but what do you expect from something that’s the flavor of “Green Thunder”? Now don’t panic when you read the label. Don’t avoid any ingredients out of fear; get the FACTS first. In Mio Energy’s case, most of the ingredients are either vitamins or extracts associated with ergogenics. It takes a few ingredients to preserve this wonderful caffeine concoction, one or two to make it that gorgeous green color I love so much, and another one or two to keep the whole thing homogenous. Since caffeine, guarana and B-vitamins can taste bitter on their own, it also helps to have a few sweeteners in the mix.

20141111_214251

FOUR— Mio means “mine” in Italian and Spanish, and it’s precisely this customization that Mio was intended for. Mio represents innovation, from the name to the size to the method of launching the product. If you’re curious about the behind-the-scenes strategy, I highly recommend this article:

MioMarketing
http://www.chicagonow.com/marketing-strategist/2013/02/krafts-breakthrough-innovation-with-mio-marketing-to-millennials/

FIVE— Mio is simultaneously one of the safest and most dangerous energy products available. How is this possible? Consumer responsibility. As Caffeine Informer points out, Mio contains 60mg caffeine per 0.5 teaspoon (the recommended dosage), or 1,080mg caffeine per bottle. Some will say, “now who would be silly enough to try to consume the whole container at once?” And yet, I have asked myself that same question about those 20 oz energy drinks, and THERE ARE people who consume that in one sitting. Caffeine safety IS a matter of product design, but it is also a matter of personal responsibility.

Please enjoy. Responsibly. Happy Holidays!

GreenEyedGuide

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Mio Resources

* FAQs
* MIO on Facebook
* Make It Mio page