Year’s Reflection on Energy Drink of the Month — August 2015

Though some media outlets continue to paint all energy drinks with the same brush, the number of “energy drinks in disguise” is growing. Unless you’re at an airport, it’s getting easier to find an energy drink with less-than-extreme amounts of caffeine, no sugar, and no artificial colors or ingredients. You might even know someone who’s tried to sell you an energy drink that can only be found online [buyer beware].

With the number of energy options increasing, it’s growing more important to learn what distinguishes one energy drink from another. Through every Energy Drink of the Month post, we review the tools you need to consume caffeine safely, and discuss how to tell if an energy drink is right for you — as in YOUR lifestyle and diet goals, and YOUR current energy needs or “Level of Fatigue”.

Energy Drink of the Month — A Year’s Reflection

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Energy Drink of the Month — July 2015: Hiball Energy Coffee

Succeeding in the energy drink market can be both challenging and liberating: while it’s challenging for a brand to overcome negative perceptions associated with energy drinks, there’s freedom and possibility in developing a novel energy blend with a unique flavor and sweetness profile. However, in developing an energy drink that more closely resembles coffee than soda, there are a whole new set of challenges. People can be rather particular about how their coffee tastes, and a quick glance at a coffee flavor wheel demonstrates the multitude of different flavor characteristics available. How do you develop a product that pleases both energy drink consumers and coffee drinkers alike? Read more