Should you be afraid of this Monster Energy Drink? Science and Safety Behind Caffe Monster Energy Coffee

Monster Energy hit US markets in 2002 and helped establish the energy drink stereotype: “energy drinks are dangerous concoctions with high amounts of caffeine and sugar”. It’s hard to deny this stereotype is still applicable, however, there are a growing number of caffeinated beverages which don’t fit this mold. What happens when one of the energy drink companies responsible for the Energy Drink Boom comes out with one of these not-quite-an-energy-drink alternatives?

I declared myself a biochemistry/chemistry major in 2003 – right at the beginning of the Energy Drink Boom. Fascinated by these drinks and all the fears surrounding their use, I’ve applied my education (and basically all my free time) toward understanding the science behind energy drinks and their ingredients. After 10+ years in this field, I believe parents have a right to be concerned about energy drinks, but that concern needs the right context to do anybody any good. How concerned should we be about the safety of Caffe Monster Energy Coffee?

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Panera Know-No List — Part V: Meet the Texture Modifiers

Soggy spinach, crunchy chips, moist bread – texture is as important as flavor in consumer acceptance. For the fifth and final part of the Panera KNOW-No project, we review the food science of the texture modifiers on the No-No List.

In May 2015, Panera published a list of ingredients that would be removed from their food. Several other companies have made similar commitments to simplify their ingredients, but it’s rare these announcements address why the ingredient was in the food in the first place. This is a missed opportunity to celebrate the food science. Thus, this was my inspiration for this project. For each ingredient, you’ll find a brief explanation of its purpose, safety concerns if any, and whether a natural counterpart can perform as well or better. [For Part I, Overall Response, Part II, Sweeteners, Part III, Color/Flavor Enhancers, and Part IV, Preservatives, see previous posts].

Part V of V – Texture Modifiers (and remaining miscellaneous ingredients)

[The official Panera No No List is available here; replicated below.] Ingredients discussed in this post are red. Read more

Energy Drink (Alternative) of the Month – Sept 2015: Elite Ops Energy Strips

I’ve been reviewing the Energy Drink of the Month for over two years now and each month I’ve appointed a product that beats the stereotype. For the first time, I am compelled by nerdy fascination to nominate something non-liquid for this award.

20150914_133457The Energy Drink (alternative) for the Month of September is EliteOps Energy Strips.

Thus far, only Fierce Arctic Mint flavored strips are available, but this product is brand-new! As of this review, the product is available online, in South Florida, and is scheduled to launch nationally in October 2015.

To truly appreciate this product, let’s review (1) The Brand and Its Values; (2) Who and what this is for and (3) What’s in it.

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