Science Behind Avitae Caffeinated Water

Could you pick an energy drink out of a line-up? Every so often, I read a news story that makes me either laugh or grit my teeth because of how energy drinks are portrayed as dangerous concoctions of sugar and caffeine. To me this portrayal seems like saying all water tastes exactly the same. Ocean water, bottled water, carbonated water etc. While some energy drinks do contain extreme amounts of sugar and caffeine, condemning all energy drinks without addressing the specifics is both folly and counter-productive to safe caffeine consumption. To combat this grievous over-generalization, each month I try to highlight an energy drink that breaks the mold and counters the stereotype.

The Energy Drink of the Month for April 2014 is Avitae (“ah-vee-tay”) caffeine+water.

There are currently no flavored versions (and thus ends, temporarily, the pomegranate theme I’ve had going since January’s pick). There are three caffeine levels of this Avitae line available: 45 mg, 90 mg and 125 mg.
As far as energy drinks go, it doesn’t get much cleaner or simpler than this. With the three levels of caffeine available, this product line is suitable for Level 2, 3 and 4 of the 5 Levels of Fatigue.  Also note that since it comes in a bottle you can sip it and reseal it, regulating your caffeine intake in ways that aren’t possible with an open can or a hot coffee.

For more, see:

Redefining “Energy Drink” — 5 Qs with Avitae

Redefining “Energy Drink” – 5 Qs with Avitae CEO

Are you a big fan of caffeine but not a fan of added sugars or artificial colors/flavors? Are you looking for an energy drink with a clean label and a simple ingredient line? Pronounced “ah-vee-tay”, Avitae’s line of caffeinated waters might be your solution.

Wandering through the halls of the 2014 Natural Product West Expo, I was looking for something to grab my attention. With over 45,000 booths of products all chasing the same consumer trends (“natural”, “gluten-free”, “non-GMO”, “Vegan”) I was looking for something unusual. As a food scientist, I love reading labels, especially when it comes to anything caffeinated or supposedly ergogenic. Unexpectedly, it was one of the simplest products that captivated me most: water, caffeinated.

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