What if you had the power to forge connections? I’m not talking “mad networking skillz” or a love potion. I’m talking about that feeling you get when the person you’re talking to gets you, like ‘YES, we are on the same page’ and seeing eye-to-eye. This month’s pick offers “connective energy”, which seems appropriate for the holiday season.
The Energy Drink of the Month for December 2015 is Mate Bros Yerba Mate.
This is the Energy Drink of the Month because of the expression “connective energy” on the label. I don’t know what that is, or what it means, but it’s a nice concept for the Christmas spirit. It’s another “energy-drink-in-disguise” because it could also pass for tea due to the label claim “Natural Energy Brew” and the fact that it’s yerba mate.
[Where to find it – click here]
Inspecting the Ingredients
This product has only six ingredients. SIX! That should certainly win some people over. These six ingredients are water, sugar, lemon juice from concentrate, yerba mate leaf extract, reb A (stevia), and natural flavor.
- Water – Note this is a non-carbonated product, which is more akin to tea than the stereotypical energy drink. This also knocks it down a rung in the 5 Levels of Fatigue system.
- Sugar – Only 6 grams, and just plain sugar, not any of its acronyms.
- Lemon Juice from Concentrate – This is the source of the 10% vitamin C and the 8% juice on the facts panel. In this case, lemon juice is not just for flavor, it’s a natural preservative. The acidity of the lemon juice makes it hard for bacteria and mold to grow. Note the absence of any other preservative in the ingredients list. [For food science of other preservatives, see the KNOW-No List Part IV]
- Yerba Mate Leaf Extract – It’s a good thing this is a leaf extract. Leaf extracts tend to have less microbial and heavy metal contents than their leaf powder counterparts.
The Yerba Mate provides 99 mg caffeine per serving (per can) according to the label. This is in line with the content of Mate Tea, according to Caffeine Informer’s massive databaseTo learn more about Yerba Mate and why traditional consumption is linked with throat cancer, check out the Energy Drink Guide:
- Reb A (Stevia) – Stevia is a natural sweetener, and Reb A is the actual molecule extracted from the leaf of the Stevia plant that delivers the sweetness. Stevia can be tricky for product developers because it’s critical to find a good source. Not all Stevia tastes the same, and a poor quality source may leave some people with Stevia’s characteristic bitter-metallic aftertaste.
To many people, including yours truly, Stevia is preferable to alternative sweeteners like Acesulfame Potassium (“Ace-K”) or Sucralose. Not that there’s anything wrong with those sweeteners, as we’ve reviewed the food science behind them in the Panera Project KNOW-No List. If you’re trying to limit exposure to artificial ingredients, this drink will help you do that.
- Natural Flavor – Since there is no indication on the label what flavor this product is supposed to be, I have no idea what this natural flavor is…maybe lemon?
When BevNet reviewed this product, they gave it 3 out of 5 stars and expressed disappointment that there was only one (ambiguous) flavor variety available.
BOTTOM LINE and Final Thoughts
With the amount of caffeine in this product and the very simple ingredient list, this is a very nice substitute for a weaker energy drink. Note, Red Bull has 80 mg caffeine per 8 oz can, and this product has 99 mg. What a nice healthy swap, right?
I like the Mate Bros logo with the hand-holding and the resemblance to the recycling logo, superimposed over a leaf that looks like a Celtic knot trinity symbol. It plays perfectly with the notion of “Connective Energy”. So my advice to this brand is run with THAT.
This is NOT a performance drink so, in my opinion, they should get rid of any performance-enhancing implications. Change the Beachbody-esque tagline (which is “Decide. Commit. Succeed.”) to just say CONNECT, and change, “Healthy and great tasting energy tea to fuel
performance connection.” I LOVE the notion of empowering connection, and I feel like this drink should be the official sponsor of SDI Training:
Mate Bros main site: http://matebros.com/
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