Monster Energy hit US markets in 2002 and helped establish the energy drink stereotype: “energy drinks are dangerous concoctions with high amounts of caffeine and sugar”. It’s hard to deny this stereotype is still applicable, however, there are a growing number of caffeinated beverages which don’t fit this mold. What happens when one of the energy drink companies responsible for the Energy Drink Boom comes out with one of these not-quite-an-energy-drink alternatives?
I declared myself a biochemistry/chemistry major in 2003 – right at the beginning of the Energy Drink Boom. Fascinated by these drinks and all the fears surrounding their use, I’ve applied my education (and basically all my free time) toward understanding the science behind energy drinks and their ingredients. After 10+ years in this field, I believe parents have a right to be concerned about energy drinks, but that concern needs the right context to do anybody any good. How concerned should we be about the safety of Caffe Monster Energy Coffee?