At GEG, we serve people who work long, unusual, or unpredictable hours. We help companies where fatigue and caffeine use are the norm. Through our workshops and consulting, we teach people what to drink and how to think for every Level of Fatigue. This ensures that when fatigue does happen, it’s less likely to hurt the employee or those they serve.
GEG founder Danielle Robertson Rath (the “GreenEyedGuide”) has nearly 20 years experience researching caffeine and energy drinks, plus 10 years experience in Risk Management across multiple industries including Food/Bev, Supplements, Manufacturing, and IT Consulting.
Hear the story behind GreenEyedGuide on Local First Podcast:
Danielle Robertson Rath earned her bachelor’s degree in Biochemistry/Chemistry from the University of California San Diego and her master’s degree in Food Science/Food Chemistry from the University of California Davis. Danielle put her degrees toward learning the science behind caffeinated beverages. She published the book “Are You a Monster or a Rock Star: A Guide to Energy Drinks – How They Work, Why They Work, How to Use Them Safely” with Booklocker in 2013 and with Audible in 2018.
Danielle lives in Wisconsin with her husband, son, and bulldog. She frequently travels to her home state of California, where she visits the beach and gives guest lectures at local colleges and universities.
What We Do
At GreenEyedGuide, our goal is to help people who work long, unusual, or unpredictable hours know what to drink and how to think for every Level of Fatigue.
Here’s how we do that:
1) Empower those in Health Services with the latest research on caffeine and energy drinks
2) Educate caffeine consumers on how to maximize caffeine’s benefits while minimizing its side-effects
3) Enable companies to manage fatigue in the workplace, from boredom to burnout and everything in between