GreenEyedGuide is now GEG Research and Consulting
Where It All Began
I’ve been helping people manage fatigue and caffeine use for decades now. DECADES. It’s hard to believe I’ve been studying caffeine and energy drinks for almost 20 years now – my goodness, I’m getting old…
In those years I’ve witnessed the evolution of the energy drink: in 2003 every energy drink looked like Red Bull or Monster Energy; now some energy drinks are indistinguishable from ready-to-drink coffees, teas, and juice beverages. Along with the evolution of the caffeinated beverage, my business has evolved too. I’m happy to announce that “GreenEyedGuide” is now “GEG Research and Consulting”. GEG, for short, is your expert in managing fatigue and caffeine use in the workplace.
The Importance of Fatigue and Caffeine
New Name, Same Mission
My ambition as the “GreenEyedGuide” has always been to help people see caffeinated beverages the way I do, through my green eyes. I wanted to share my science background to help people make the best choices for themselves, based on facts, not fear.
This is what inspired me to write and publish my books, “Are You a Monster or a Rock Star – A Guide to Energy Drinks” and “How to Get Sh*t Done When You Feel Like Sh*t”.
How to Perform Your Best When Feeling Your Worst
With the new business name and slogan comes a sharper focus to the “HOW” behind my “WHY”. With my 5 Levels of Fatigue system, I can help people who struggle with stress and sleep deprivation. My workshops explore the relationship between caffeine, performance, and mental health. As a result, my 5 Levels of Fatigue Workshop helps people perform their best when feeling their worst.
Caffeine and Fatigue Research and Consulting
I published my energy drink book in 2013. In 2020, I’ve got a new book and several research papers in the works. I’ve also got a new partnership with the Wisconsin Emergency Medical Services Association, and I look forward to leading more workshops with first responders. Suffice to say, it’s going to be a very busy year…
Thank you for joining me in this new chapter.