The Limbic System Wins—Or Does It?

If you can’t reach a person through logic, and if you don’t want to resort to fear-tactics, how do we effectively convey our messages? How do we effectively communicate the value of food science and the facts behind controversial hot-topics?
I suppose it helps to identify the “recipe of a fad diet” because the first step is realizing there’s a (communication) problem. But what comes next?
One valuable stat in this conversation comes from the IFIC Food and Health Survey, which found, “more than three-quarters (78%) of respondents say they would rather hear information about what to eat versus what not to eat.” [http://feedstuffsfoodlink.com/story-consumer-food-confusion-growing-0-127675
I would love to hear some experiences from those who have found effective ways to share information in opposition to an ever-growing misconception or fad-diet.

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