If you can’t reach a person through logic, and if you don’t want to resort to fear-tactics, how do we effectively convey our messages? How do we effectively communicate the value of food science and the facts behind controversial hot-topics?
I suppose it helps to identify the “recipe of a fad diet” because the first step is realizing there’s a (communication) problem. But what comes next?
One valuable stat in this conversation comes from the IFIC Food and Health Survey, which found, “more than three-quarters (78%) of respondents say they would rather hear information about what to eat versus what not to eat.” [http://feedstuffsfoodlink.com/story-consumer-food-confusion-growing-0-127675
I would love to hear some experiences from those who have found effective ways to share information in opposition to an ever-growing misconception or fad-diet.

IFT: The ePerspective

The Gluten LieFood myths and beliefs are deeply rooted in people since they are connected to the emotional or limbic system of the brain. And research shows that rational arguments are often not taken into consideration when someone is embarking on a health change like dieting or purchasing products.

In the June Food TechnologyFood, Medicine & Health column, I discussed the importance of communicating science and how fragile the communication system is today. As one of my examples, I drew attention to Alan Levinovitz, author of The Gluten Lie. At first blush one might wonder why a philosophy and religion professor from James Madison University is writing about food and related behavior. However, upon further exploration, the connection between the two concepts—food behaviors (myths and beliefs) and religion—becomes apparent.

Levinovitz explores the historical context of health/nutrition misinformation and the anxiety that plagues the public surrounding what to eat and…

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